Selling With Heart and Soul: Transform Yourselves to be Sales Superstars

Leow Chee Seng · Samsinar Md. Sidin · Vincent Leong Wing Sum · Humanology

Jun 2015 · Human Behaviour Academy

About this eBook

This book, Selling With Heart and Soul is part of the Body Language Series which focuses on the selling process and how a sales people could benefit from the cues and signals shown by customers in order to close sales. The uniqueness of this book, that we have pointed out the totally misleading and wrong concept in selling and marketing - the Caveat Emptor. In any transaction, sales people cannot shed off their
responsibilities by passing the act of discovery to the buyers, sales people must declare according to what they know. If the sellers do not believe in their products, do not sell it until they understood, internalize the products.
 

In addition, this book suggests that marketers and sales people cannot
be the tool to create unnecessary demand. One of the extremely wrong
concepts of marketing is to push to consumers’ good/service beyond their needs. We have identified that, create unnecessary demand creating bad identity/brand to the organisation.

Ratings and reviews

This book is very interesting and beneficial to anyone. Selling from the heart is what both feels natural and what we really want in business.

Another 5 star book to own....excellent...

The book is very nice ! strongly recommend!

About the author

Associate Professor Dr. Leow Chee Seng

Dr. Leow Chee Seng has published more than 50 articles and journals on attitude and behaviour. He is current an associate professor and Program Director of IIC University of Technology, Cambodia; Honorary Professor of Nguyen Tat Thanh university, Vietnam. In addition, he is the chief editor of Journal of Productivity Management, Editorial Board

Member of Body Language Journal, SRM-IMT Journal of Business and Management Research, Fellow Consultant at Putra Business School. He is also a speaker of China Productivity Center (CPC), Taiwan, Panel Expert of Asian Productivity Organization (APO), Certified Trainer of International Micro Expressionists Association, Associate of Malaysia

Productivity Corporation, Council Member of Institute of Marketing Malaysia (IMM) and Council of International Council of Small Business.

Professor Dr. Samsinar Md. Sidin

Professor Dr. Samsinar Md. Sidin graduated with Doctor of Philosophy (PhD) in Business Administration from University of Arkansas, USA. She is attached to Universiti Putra Malaysia (UPM) and has extensive teaching experience in Marketing at undergraduate and graduate levels. Some of the courses that she has taught include Consumer Behaviour,

Marketing Management, and Marketing Theory, Professor Samsinar is currently leading several research projects in Marketing. She has written and presented more than one hundred papers in various forms: books, journals, proceedings, conferences, book chapters and business magazines. Professor Samsinar is a Council Member of Institute of Marketing Malaysia (IMM), and has associated herself with the Malaysian Association of Consumer and Family Economics (MACFEA), and Malaysia Case Writers Association.

Dr. Vincent Leong Wing Sum

Vincent Leong is one of the Trainer Member of IMEXA. In addition, he is also a Certified Professional Marketer (Asia). Over the years, he has conducted numerous training on attitudes and behaviour. His forte includes using body language to increase sales and to motivate employees. He is also one of panel editor of Journal of Productivity. His experience in analysing human behaviour as well as using the heart when selling enables him to contribute his skills and knowledge in writing this book.

Humanology

We are the expert in behavioural intelligence, behavioural economics and behavioural insights, enabling us to understand the often irrational behaviour of humans. We can help organisations to:

- Outperform themselves via relevant and focused research

- Develop effective strategies via consulting, skills transference

- Promote an increase in knowledge through learning and development and the nurturing of future leaders.