Fincurious: Startup Finance

· Notion Press

About this ebook

About the book
If any of the following question(s) haunts you or any of the below is of your interest, then this book is for you:
ü Want to explore the startup buzz
ü What is this startup all about?
ü How do I become an entrepreneur?
ü Have an idea, but not sure how to startup?
ü Understanding fund raising is a nightmare?
ü How do I manage my company’s finance and legal aspects?
ü I am a techie entrepreneur and I am afraid to discuss finance
ü I am a finance professional but have limited knowledge on investors and fund-raising process
ü I want to become a finance professional
ü Being a CEO / founder, where should my focus be?
ü Should I form a private limited company or a partnership firm?
ü A student who wants to make a career in finance

A 12-year journey (Most crucial period for startups in India) of a finance professional has been captured in this book. It is time to turn your ideas into reality, step by step.
Forget the fears, be brave and startup!

“Rahul captures all the key facets of finance that an entrepreneur likely needs during the early life of their startup. This book will be a good addition to their list of reads!”
- Sharat Khurana
Founder – ZenEquity;  Ex-CFO – InMobi, FreeCharge, Belong

“This book has been carved out of practical experiences in the startup world by the author and provides insight to the upcoming entrepreneurs / consultants to deal with the dynamics of the startup finance environment. The examples narrated in the book are quite imminent and one can relate the same to the practical situation which a start-up may undergo.”
- Santosh Maheshwari
Partner – BDO India LLP;  Ex-EY, KMPG

About the author

Rahul Saria is a Chartered Accountant, a startup enthusiast, traveller, entrepreneur and a public speaker. He has served as the Head of Finance for various global and Indian startups (, Rentomojo, Vendatu) backed by marquee investors like Sequoia, Accel, Tiger Global etc. and is also a founder of an advisory firm. He has extensive experience in fund raising (debt and equity), finance controllership, financial planning and analysis, business finance and treasury function.
He has previously worked with Deloitte and has more than 12 years of experience in business and finance. Voluntarily, he has also headed Finance for District 92 of Toastmasters International, USA.
Rahul is a fellow member of the Institute of Chartered Accountants of India and also holds a degree of Company Secretary (CS), DISA, PGDBA, Certificate on IFRS; Valuation; Block chain technology; MandA from IIM-Bangalore and Certificate on Financial Modelling from EY. He is also a Ph.D. Research Scholar from Garden City University, Bangalore.
Academically, he was an All India Rank (AIR) holder – AIR 15th in CA Final, AIR 2nd in CA Inter, AIR 11th in CS Final and AIR 25th in CS Inter. He has been awarded “CA Professional Achiever – Services Sector 2016” by ICAI for exemplary work performed in Chartered Accountancy across India. He has also been awarded ‘RAJYA PURASKAR’ by the Governor of West Bengal for excellence in Scouting and Service to mankind.
Rahul is a veteran speaker at conferences and seminars and has also authored several articles in leading newspapers, magazines, and portals. He has been recognized as National Level Faculty for GST and International faculty for UAE VAT by the ICAI. He also deliberates on varied topics like business, finance, fund raising, taxation, MS Office, Soft Skills etc. at various corporate forums and startups.
The author can be reached at

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