Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.
Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.
Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.
A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
In every big business, there are corporate entrepreneurs tasked with delivering innovation projects within this context. How can they overcome the challenges and drive successful innovation in their organisation?
In this insider’s guide, Dan Taylor has unique first-hand access to some of the world’s most experienced and successful corporate entrepreneurs – from companies including Amazon, Barclays, British Airways, MasterCard, Philips, Procter & Gamble, Shell, Sky News, Tesco and Virgin. In more than 100 case study examples, these experts reveal the secrets that are the difference between success and failure in big business innovation.
The expert accounts are presented within a framework that follows the lifecycle of an innovation project – establishing an innovation programme, delivering innovation projects and finally sustaining innovation into the future. Throughout, the focus is on key insights that will help innovators to avoid the obstacles and pitfalls that often occur in innovation projects.
Important areas covered include:
-- Purpose and goals
-- Governance and leadership
-- People, skills and culture
-- Opportunity identification and selection
-- Idea evolution and development
-- Achieving scale
-- Portfolio management
This go-to guide is essential reading for anyone who wants to learn from the world’s best and become a successful corporate innovator!