Lisa Congdon first started making art as a hobby in 2001, and five years later began showing and selling her work. Today, Lisa makes a full-time living as an illustrator and fine artist. Known for her colorful and intricate paintings, drawings, and pattern designs, Lisa works for clients around the world illustrating books and stationery and designing fabric and housewares. She is the author of the book Whatever You Are, Be a Good One, and she has participated in numerous exhibitions, including shows at the Contemporary Jewish Museum and Bedford Gallery. Lisa keeps a daily blog about her life, work, and inspirations called Today is Going to be Awesome. She lives in Oakland, California.
Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999 and is the author of several books on the topic, including Craft, Inc., Creative, Inc., and Mom, Inc. She is also the cofounder and creative director of home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area.
Jonathan Fields is a writer, entrepreneur, and founder of Good Life Project®. He is the author of Career Renegade: How to Make a Great Living Doing What You Love and Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance. In 2013, Forbes magazine named Jonathan's website, jonathanfields.com, one of the top 100 websites in the world for entrepreneurs. He lives in New York City.
* How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
* How to find Product-Market fit
* How to Get, Keep and Grow customers
* How to fuel growth with metrics that matter
The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.
* Guides startups of all types in their search for a scalable, profitable business model
* Explains the 9 deadly sins startups commit most often - and helps you avoid them
* Provides separate paths and advice for physical versus web/mobile products
* Explains how to test and iterate your company's road to product/market fit
* Details strategies and tactics for how to get, keep and grow customers
* Teaches a new math for startups -- metrics that matter
* Includes detailed checklists at every step of the process
...and provides hundreds of ideas, watch-outs and "how tos" for founders!
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
Whether it's a service, a product, or your insight or expertise, you already have the raw materials necessary to transform your life. Carrie will walk you through the process of building the business you need to achieve the life you want. Her guidance is practical. No philosophical silliness, no theoretical abstractions- just concrete action steps alongside insights from fellow entrepreneurs, interactive exercises, and links to Carrie's online video coaching segments. It's the next best thing to working one-on-one with her. The Barefoot Executive will have you energized by the possibilities and embracing the extraordinary life that is well within your reach.
DISCOVER what you already have to offer, how to use it to your advantage, and where to find the people who are eager to buy it. The Barefoot Executive will pull you over the hurdle of uncertainty and get you moving, planning, doing.
What Others Are Saying:
"Carrie Wilkerson has done a great job with this book, and she's personally helped me make tons of money with my business. I highly recommend this book!" - Chris Brogan, president, Human Business Works, and publisher of chrisbrogan.com
"There has never been a better time to turn your passions into income. But just having an idea doesn't mean you're ready to order business cards just yet. Carrie Wilkerson's The Barefoot Executive walks you through the process of developing your idea, finding your audience, and setting yourself up for a lifetime of success doing the work you love for the hardest boss you'll ever have... yourself!" - Dave Ramsey, host of The Dave Ramsey Show and best-selling author of The Total Money Makeover
"One of the best ways to achieve success is to learn from someone who has already done it. If you are looking to build a viable, sustainable, and lucrative business from home- or anywhere else- Carrie Wilkerson is your example, and her new book will show you the way." - Tim Sanders, author of Today We Are Rich and former CSO at Yahoo!
"A lot of books can fire up an entrepreneur. But a lot of those books leave readers high and dry when it comes to practical application. Enthusiasm isn't enough. You need a plan and the tools to build with. Carrie Wilkerson's guidance provides just that. Combine that with her enthusiasm, warmth, and core values, and you have someone very real to learn from. As my dad says, 'a great book needs to cover the Why and the How.' This is a great book. I know that when Carrie advises Ziglar, Inc. on marketing ideas, we get results." - Tom Ziglar, CEO and proud son of Zig Ziglar
"If you're dreaming of building a business on your terms, then you'll absolutely love Carrie Wilkerson." - Tory Johnson, CEO, Women For Hire and New York Times best-selling author
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.
The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.
The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks
The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.