This book is for the large audience of artists, crafters, and creative individuals from all walks of life who desire to make a livelihood from their creative work, or who possibly have achieved some success, but donâ€™t know how to replicate it or move to another level of accomplishment. These crafty DIY artists are everywhere--they are holding alternative craft fairs, they advertise in the pages of Bust and ReadyMade and Craft, they are selling online by the thousands at Etsy.com, and are blogging at Typepad, LiveJournal, and Whipup.com. But many of them do not have the skills needed to take their business ideas to the next level.
The Creative Entrepreneur takes readers on an inner journey of creative exploration to discover how to make their dreams of creative livelihood real, as they craft their own Artistâ€™s Business Journal. The Artistâ€™s Business Journal is a visual, project-oriented, step-by-step approach to business development for artists from all walks of life who are mystified and possibly frustrated by how to make a business out of their creative work.
Lisa Sonora Beam (San Anselmo, CA) is a mixed-media artist, writer, graphic designer and workshop leader. She is the founder and Creative Director of Digital Hive EcoLogical Design, a strategic design firm that provides creative and marketing services to green businesses. She is on the faculty of Dominican Universityâ€™s Graduate Business School, teaches creativity and business workshops internationally, and has taught at leading learning centers such as Esalen Institute and Hollyhock, and at global corporations. Lisa has a Bachelor of Music in Music Therapy from DePaul University, and an MBA in Sustainable Enterprise from New College of California.
The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion.
In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum magazine, the competition behind an important art prize, life in a notorious art-school seminar, and the wonderland of the Venice Biennale. She reveals the new dynamics of creativity, taste, status, money, and the search for meaning in life. A judicious and juicy account of the institutions that have the power to shape art history, based on hundreds of interviews with high-profile players, Thornton's entertaining ethnography will change the way you look at contemporary culture.
Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.
This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with both past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced auction purchasers do not know.
Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea in to a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.
This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector whilst its practical style will also suit recent graduates in these industries
Applying concepts, models, and tools from international entrepreneurship theory and practice, Varbanova analyzes how these function within the unique setting of the arts and culture sector. The book covers:
Domestic inception of an arts enterprise, followed by international expansion
Starting up an international arts venture in the early stages of its inception
Presenting an arts activity or project in a foreign country or region
Financing a startup venture with international resources
Implementing diverse models of international partnership
Starting up an arts venture that is run by a multinational team
Creating an art product with international dimension
The book’s 23 case studies and 54 short examples feature disciplines from fine arts and photography to music, theatre, and contemporary dance, and cover ventures in over 20 countries to provide students with practical insight into the issues and challenges facing real arts organizations. Aimed at students interested in the business aspects of arts and cultural ventures, it will also be of use to practitioners looking at ways to internationalize their own enterprises.
Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the number-one way to grab a piece of it for yourself. Sales through the site are rising, fueled by Pinterest, Instagram, and other social media—so there's never been a better time to jump into the fray. This book shows you everything you need to know to get set up, get things running, and build your business as you see fit. From photography and sales writing, through SEO, homepage navigation, and more, you'll find it all here.
This new third edition has been updated to cover Etsy's newest seller tools, including Pattern, Etsy Manufacturing, Etsy Shop Updates, and the Dashboard, with expert guidance on QuickBooks Self-Employed to help you keep your business's finances under control. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.Showcase your products to their best advantage with great photographs and compelling listingsLearn the technical side of setting up shop and processing ordersManage your storefront efficiently using the latest Etsy tools and featuresIncrease sales by connecting with other vendors and promoting on Pinterest
Are you an artist, crafter, artisan, or craftsman? Etsy can be another great revenue stream. Are you just curious about whether your projects would sell? Wade in gradually to test the waters. Etsy is home to businesses of many sizes and types, and Starting an Etsy Business For Dummies shows you how to stake your claim.