Lessons and Adventures in Sales

Lloyd Allard

Mar 1994 · Pelican Publishing

About this ebook

Suppose you had the luxury of an expert sales agent going along with you on every sales trip or coaching you through each sales call. With Lessons and Adventures in Sales you do. This book brings together the war stories of the veterans of the sales world from road trips to boardrooms to showrooms. The mistakes they make are the lessons to be learned and the successes they achieve are the examples to be followed.

Calling upon his own adventures and those of other professional salesmen, Lloyd Allard has created a panel of experts who offer timely advice to anyone in the sales field. Managers, trainers, recruiters, motivators, and new employees will all find useful tricks of the trade to apply and hazards to avoid. Allard introduces them to Fundamental rules for selling, Twenty-one principles for closing a sale, Empowering themselves against rejection

When gimmicks work and when they fail Presenting real-life examples of selling and managing, Lessons and Adventures in Sales is the professional development guide for the sales force. Practical, enjoyable, and successful, it has all the fundamentals needed for building one's salesmanship talents.

Ratings and reviews

Very profound book for those who scratch beneath the surface. Most importantly, Mr. Allard delves into the psychology of selling (and money-making) more than any other person I've ever known. He is a profound mentor. And he does not mince words. This book will send chills down your spine. It did that to me. Enjoy!

About the author

Lloyd Allard was born in Ohio. He was a salesman, sales manager, recruiter, and trainer. He moved to Chicago, and in 1978, joined Gulf Industries, Inc. as a dealer. Within 8 years he was promoted three times: first to district manager, then to regional manager, and finally to division manager. He earned numerous awards for sales performance, including Regional Manager of the Year and Division Manager of the Year. He is survived by his wife, three children, and his beloved dog, Rex.