It's Personal: The Business Case for Caring

· GIL Press

About this ebook

The challenges of today's new work-from-home environment have transformed the role of employers from mere beneficiaries of workforce health to essential partners in supporting employees’ total wellbeing. It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results.

Inspirational, practical, and timely, It’s Personal is backed up by data, real-world experience, and testimonials from business leaders at innovative employers such as Aetna and Southwest Airlines. The book offers groundbreaking insights into critically important issues such as:

• The Human Connection Movement™ in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs

• How employee needs and expectations are changing, and what employers can do to meet these new needs 

• Why now is the time to take a fresh look at the employer/employee relationship

• The costs of not caring: understanding the direct connection between employee wellbeing and engagement and a company’s bottom line

• Leadership's role in not only culture change but in improving the life and work experiences of employees

• The unique and unmanageable burden being placed on women and working mothers in the workforce

• How to develop a corporate wellbeing plan with limited resources

It’s Personal is written by Lorna Borenstein, founder and CEO of Grokker – the on-demand wellbeing engagement solution for global enterprises such as CVSHealth, Target, and eBay. The book can be used by leaders to justify why creating a caring environment is a vital corporate strategy, not just because it's the right thing to do but because it's the smart thing to do.

About the author

Lorna Borenstein is CEO and Founder of Grokker, the enterprise wellbeing engagement solution that enables physical, emotional, and social wellbeing for everyone. By providing millions of employees globally - from full-time to oft-overlooked hourly and "gig" employees - access to holistic, digital wellbeing anytime, anywhere, on any device, Grokker restores a much needed sense of purpose, belonging, and balance into today's workforce.

An expert on innovation and driving transformational change in nascent markets, Lorna honed her consumer technology product and marketing skills at Hewlett Packard, eBay, and Yahoo!, giving her a front row seat at some of the most iconic and disruptive companies. She is an inventor of various patents including a distributed collaborative knowledge generation system and a video filming and discovery system. Her unique experience resulted in her ability to translate employee needs into cutting-edge technologies and experiences, inculcating cultures that inspire, differentiate, build resilience, and lead to long-term individual and business success.

Lorna's purpose-driven approach in transforming work through wellbeing, also aims to revolutionize the role of organizational leadership into being more human-led and caring. Her fundamental belief is that businesses must acknowledge and support employees' whole lives.

She seeks to help solve the complex challenges that CEO's and their people leadership face - juggling dispersed and increasingly remote workforces, cross generational teams, competing individual needs, along with corporate objectives - by paving the path with a uniquely personal and practical approach, ultimately leading to happier and healthier employees, as the foundation for the high performing enterprise of the future.

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