This is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves.
Topics covered include:
- making sure that people will buy your product before spending any money
- stopping others copying your idea through patents, design registration and trademarks
- creating a winning brand and marketing message
- getting your product featured in the media
- breaking into big stores
Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.
Discover how to follow in her footsteps and take your product to market with this new guide.
Louise Guinda is mum to Ali, aged four, and lives in Aberdeen. The idea of developing her product, the Cot Wrap, a breathable cot bumper, came to Louise four years ago, after Ali suffered a near-tragedy while sleeping too close to his thick, quilted cot bumper.
The Cot Wrap is now the top selling cot bumpers on Amazon.co.uk and is exported throughout Europe. In 2012, the product won the Bounty Made by Mum and Dad Gold Award, beating 24 other products. Louise's second range of products, Safebreathe toys, were finalists in the prestigious Kind und Jugend Innovation Awards (the 'Oscars' of the nursery industry) and were snapped up by high street chain JoJo Maman Bebe from launch.
Bitcoin, the first successful decentralized digital currency, is still in its early stages and yet it’s already spawned a multi-billion-dollar global economy open to anyone with the knowledge and passion to participate. Mastering Bitcoin provides the knowledge. You simply supply the passion.
The second edition includes:A broad introduction of bitcoin and its underlying blockchain—ideal for non-technical users, investors, and business executivesAn explanation of the technical foundations of bitcoin and cryptographic currencies for developers, engineers, and software and systems architectsDetails of the bitcoin decentralized network, peer-to-peer architecture, transaction lifecycle, and security principlesNew developments such as Segregated Witness, Payment Channels, and Lightning NetworkA deep dive into blockchain applications, including how to combine the building blocks offered by this platform into higher-level applicationsUser stories, analogies, examples, and code snippets illustrating key technical concepts
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.