Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
Lucinda Austin is an assistant professor at the University of North Carolina at Chapel Hill, where she researches social media, health and crisis communication, and publics’ perspectives in CSR and relationship-building. Austin has published in journals including Communication Research, the Journal of Applied Communication Research, Health Communication, the Journal of Public Relations Research, and PR Review. She has been awarded AEJMC's Promising Professors and SuPRstar Awards, Arthur Page Center's Legacy Educator and Scholar Awards, and NCA's PRIDE Award.
Yan Jinis an associate professor at the University of Georgia. Her research focuses on crisis communication, social media, and the role of emotions in strategic conflict management. She has authored over 50 journal articles and 20 book chapters. She has presented over 100 research papers and received 14 top paper awards at national and international research conferences. Jin has been awarded AEJMC’s Krieghbaum Under-40 Award and is a member of the Arthur W. Page Society.
This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape.
Fully revised, this Third Edition covers crucial new issues and updates, including:
• the long history of social media and Web 2.0: why it's not as new as we think
• digital youth culture as a foreshadow of future new media use
• the struggle for control of the internet among Microsoft, Google, Apple and Facebook
• the contribution of media networks to the current financial crisis
• complete update of the literature on the facts, theories, trends and technologies of the internet
• new features for students with boxes of chapter questions, conclusions and boxed explanations of key concepts
This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
For students- a companion site that features research resources and links for further investigation
For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual.
Features a unique approach that covers media studies aspects with production and design tutorials.
Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated?
Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts.
With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape.
This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
New to the Fourth Edition:New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis. Updated theories and references throughout provide you with the latest information for effective crisis communication.