Lucio Di Jasio is now Sales Manager in Europe for Microchip Inc. He was previously Application Segments Manager at Microchip in Chandler AZ. He has been intimately involved in the development of Microchip PIC products for over 10 years and is a well known writer and expert on the use of PIC products both via his Newnes books and his work at events such as the Microchip Masters.
Tim Wilmshurst is the author of Designing Embedded Systems with PIC Microcontrollers. He has been designing embedded systems since the early days of microcontrollers. For many years this was for Cambridge University, where he led a development team building original systems for research applications - for example in measurement of bullet speed, wind tunnel control, simulated earthquakes, or seeking a cure to snoring. Now he is Head of Electronic Systems at the University of Derby, where he aims to share his love of engineering design with his students.
Prof Dogan Ibrahim graduated from the University of Salford with First Class Honours in Electronic Engineering. He then completed an MSc course in Automatic Control Engineering at the University of Manchester, and PhD in Digital Signal Processing at the City University in London. Prof Ibrahim worked at several companies before returning to the academic life. He is currently a lecturer at the Department of Computer Information Systems at the Near East University. Prof Ibrahim is a Fellow of the IET, and a Chartered Electrical Engineer. His interests are in the fields of microcontroller based automatic control, digital signal processing, and computer aided design.Dogan Ibrahim has been Associate Professor and Head of Department at the Near East University, Cyprus, lecturer at South Bank University, London, Principal Research Engineer at GEC Hirst Research Centre, and is now a hardware and software systems consultant to London's Traffic Control Systems Unit.
Martin Bates is one of the leading authors specializing in introductory level texts on PIC microcontrollers for the academic, professional and hobby markets, with 20 years’ experience of teaching microprocessor systems.
David Smith has had 30 years experience in the Electronics Industry. Before arriving at MMU he worked as an Electronics Design Engineer for ICL and Marconi. His teaching interests are focused on enabling Design and Technology students to implement microcontroller designs into their projects.
Founder and president of elproducts, Inc., a firm specializing in devices and project kits based on the PIC microcontroller. He writes a monthly column on the PIC microcontroller for “Nuts and Volts magazine.
The book includes many source code listings, circuit schematics and hardware block diagrams. It describes the internal hardware of 8-bit PIC microcontroller, outlines the development systems available to write and test C programs, and shows how to use CCS C to create PIC firmware. In addition, simple interfacing principles are explained, a demonstration program for the PIC mechatronics development board provided and some typical applications outlined.*Focuses on the C programming language which is by far the most popular for microcontrollers (MCUs)
Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.)
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.
We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.
What's New In the 2nd Edition
While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, howeverUpdated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
This book Includes over fifty projects which are divided into three categories: Basic, Intermediate, and Advanced.
New projects in this edition:
Logic probe Custom LCD font design Hi/Lo game Generating various waveforms in real-time Ultrasonic height measurement Frequency counter Reaction timer GPS projects Closed-loop ON/OFF temperature control Bluetooth projects (master and slave) RFid projects Clock using Real-time-clock (RTC) chip RTC alarm project Graphics LCD (GLCD) projects Barometer+thermometer+altimeter project Plotting temperature on GLCD Ethernet web browser based control Ethernet UDP based control Digital signal processing (Low Pass Filter design) Automotive LIN bus project Automotive CAN bus project Multitasking projects (using both cooperative and Round-robin scheduling) Unipolar stepper motor projects Bipolar stepper motor projects Closed-loop ON/OFF DC motor controlA clear introduction to the PIC 18FXXX microcontroller's architecture Covers developing wireless and sensor network applications, SD card projects, and multi-tasking; all demonstrated with the block and circuit diagram, program description in PDL, program listing, and program descriptionIncludes more than 50 basic, intermediate, and advanced projects
This third edition includes more real-world examples and a glossary of formulae. It contains new coverage of:MicrocontrollersFPGAsClasses of componentsMemory (RAM, ROM, etc.)Surface mountHigh speed designBoard layoutAdvanced digital electronics (e.g. processors)Transistor circuits and circuit designOp-amp and logic circuitsUse of test equipmentGives readers a simple explanation of complex concepts, in terms they can understand and relate to everyday life. Updated content throughout and new material on the latest technological advances.Provides readers with an invaluable set of tools and references that they can use in their everyday work.
Written by two experts in the field, this book reflects on the experimental results, develops and matches theory to practice, evaluates the strengths and weaknesses of the technology and techniques introduced, and considers applications in a wider context.
New Chapters on:Bluetooth and ZigBee communicationInternet communication and control, setting the scene for the ‘Internet of Things’Digital Audio, with high-fidelity applications and use of the I2S busPower supply, and very low power applicationsThe development process of moving from prototyping to small-scale or mass manufacture, with a commercial case study.Updates all examples and peripheral devices to use the most recent libraries and peripheral productsIncludes examples with touch screen displays and includes high definition audio input/output with the I2S interfaceCovers the development process of moving from prototyping to small-scale or mass manufacture with commercial case studiesCovers hot embedded issues such as intelligent instrumentation, networked systems, closed loop control, and digital signal processing