The Global Corporate Brand Book

Springer
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The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
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About the author



MICHAEL MORLEY is President of Morley Corporate Consulting. He has counselled the world's largest corporations on reputation and branding and is a highly regarded international public relations expert with first hand experience of working in the US, Europe, South America and the Asia Pacific region. He is author of the successful and influential book, How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations and is an Adjunct Professor at New York University's School of Continuing and Professional Studies.

Michale Morley has been selcted as Winner of the Atlas Award for Lifetime Achievement in Public Relations by the Public Relations Society of America.
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Additional Information

Publisher
Springer
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Published on
Jan 12, 2016
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Pages
230
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ISBN
9780230239456
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

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