How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.
Companion website: https://sites.google.com/view/real-options
CliffsNotes on Thoreau, Emerson, and Transcendentalism explores in depth, but also in easy-to-understand terms, transcendentalism—the religious, political, and literary movement that captured the minds of such literary figures as Henry David Thoreau and Ralph Waldo Emerson in the first half of the 19th century. This guide helps you to understand the various tenets of transcendentalism, as well as how Thoreau and Emerson became the two most well-known figures associated with the movement and how the transcendentalist philosophy is reflected in their work.
In addition to introducing you to the basics of understanding transcendentalism, this guide also gives you the following:Examinations of the lives of Thoreau and EmersonDetailed summaries of and commentaries on many of their transcendentalist writings, such as Emerson's Nature and Thoreau's WaldenCritical essays on Emerson and Thoreau's reputation and influenceA review section that tests your knowledgeA Resource Center full of books, articles, and Internet sites
Classic literature or modern-day treasure—you'll understand it all with expert information and insight from CliffsNotes study guides.
The recollections gathered here are based on Meadows’s interviews with a reporter for the Alamogordo News, a partial transcript of his reminiscences given at the Lincoln State Monument, and a talk he gave by invitation in Roswell, New Mexico, to refute inaccuracies in the 1930 MGM movie Billy the Kid.