In the hyper-developing “BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.
Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.
The 4 Disciplines of Execution is a guide for businesses to reliably commit to the goals and plans they set, authored by associates from FranklinCovey, a management consultancy. Rather than focusing on what a business must accomplish to be successful, the four disciplines establish how to accomplish those things.
One reason commitments tend to be abandoned in business is that new projects and goals are less urgent than the day-to-day tasks of each individual employee, which the authors call the “whirlwind.” The key to commitment fulfillment is for new tasks to take up only a small portion of each employee’s time, but for that employee to be held accountable for completing them.
The first discipline is to settle on one or two wildly important goals (WIGs). These are the things that would have the most significant impact on progress toward the business’s long-term goals. In the second discipline, the WIG…
PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.
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In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.