The Content Revolution

LID Editorial

Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity?

The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.

This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking – one based on content that is more emotive and useful to others in solving their problems – to create profi table action.

Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary.

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About the author

Mark Masters is MD of The ID Group, a content marketing consultancy. He is a believer in the importance of businesses creating better content, establishing organic growthMark Masters is MD of The ID Group, a content marketing consultancy. He is a believer in the importance of businesses creating better content, establishing organic growth and standing for something compelling.

He speaks to marketers and businesses at industry conferences on the topics of content marketing and applying a ‘story fi rst’ approach to engage better with an audience.

He curates the Once Upon A Time storytelling event and is co-presenter of the Marketing Homebrew podcast. His online series Talking Content Marketing brings together infl uencers, authors and speakers from the world of marketing to share their knowledge. and standing for something compelling.

He speaks to marketers and businesses at industry conferences on the topics of content marketing and applying a ‘story fi rst’ approach to engage better with an audience.

He curates the Once Upon A Time storytelling event and is co-presenter of the Marketing Homebrew podcast. His online series Talking Content Marketing brings together infl uencers, authors and speakers from the world of marketing to share their knowledge.

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Additional Information

Publisher
LID Editorial
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Published on
Jun 17, 2015
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Pages
200
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ISBN
9781910649275
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Language
English
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Genres
Business & Economics / Marketing / General
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Content protection
This content is DRM protected.
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Read aloud
Available on Android devices
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