Ditch traditional corporate branding to create a powerful, recognizable brand

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.

Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.

Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you

Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost.  It shows you how to build your company’s profile, attract new customers and keep them coming back for more.

Inside you will learn how to:

Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business

Your business is online but where are the customers? Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you keep up? This book offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better on the web. In this book you'll discover: • Practical steps for using social media to bring in more business • New techniques, trends and tools to market your brand online • Practical insights on using content marketing to connect with new customers • How to gain search engine visibility and get your business discovered online • What you should be focusing on to take advantage of the mobile revolution Inside you’ll also find interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business

The only book you need to produce, manage and market your company's website and achieve your business goals.

Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction.  When you create a connection, it’s an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs.

 

As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too.  None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.

 

Digitally Enhanced gives a powerful framework for establishing your reputation online and building a web presence that quickly connects you with your ideal clients.

If you are a “corporate escapee” becoming a consultant, coach, speaker, or simply starting your own business – if you need to gain more clients quickly without spending all your time on marketing and sales – then this book is for you.

Digitally Enhanced meets the demand for simple, practical advice for consultants and professional service providers on how to leverage their expertise into a successful business.

The way we communicate is changing immensely thanks to the evolution of the web and social media, and right now the opportunity exists to spread your message in ways never before possible.

Business people that position themselves as leaders online can have unprecedented influence and authority within their niche. However, many experts don’t understand the practical steps they need to take to build and maintain their business in the ever-changing online landscape.

Using the simple concept of the "Digital Impact Blueprint", James Crook is able to show business owners how to identify the most important things for them to do next online in order to be most effective - and how a strategic, holistic approach to online marketing ensures success.

By utilising tools including positioning, web design, landing pages, email, social media, advertising and Google search, James shows you how to create and publish authority content, quickly and easily, to attract more of your ideal clients.

Are you sick of working day after day for someone else, dreaming of what you'll do one day when you retire? Why wait until you're old to enjoy retirement? How would you like to retire in 12 months?

Stop dreaming about a better life in the future – create one for yourself today!

If you're serious about getting the most out of life and want to discover how you can use your passions to pay your bills, then How to Retire in 12 Months is the book for you.

Author Serena Star-Leonard was handcuffed to a desk for years, working long hours in unfulfilling jobs. One day she stopped dreaming about a better life and created one for herself. She built an online business that allows her to work at something she truly loves, wherever and whenever she wants. Serena has redefined retirement and all it took was 12 months and a big dream.

Inside this book you will discover how to:

develop a low-maintenance income from your passion get out of the rat race and build the life you want retire in 12 months.

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Optimize, optimize, optimize to get the most out of your company's social media presence

As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age.

So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.

Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers

From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments.
You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking.
Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes.
The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.