The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.
This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking – one based on content that is more emotive and useful to others in solving their problems – to create profi table action.
Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary.
About the author
Mark Masters is MD of The ID Group, a content marketing consultancy. He is a believer in the importance of businesses creating better content, establishing organic growthMark Masters is MD of The ID Group, a content marketing consultancy. He is a believer in the importance of businesses creating better content, establishing organic growth and standing for something compelling.
He speaks to marketers and businesses at industry conferences on the topics of content marketing and applying a ‘story fi rst’ approach to engage better with an audience.
He curates the Once Upon A Time storytelling event and is co-presenter of the Marketing Homebrew podcast. His online series Talking Content Marketing brings together infl uencers, authors and speakers from the world of marketing to share their knowledge. and standing for something compelling.
He speaks to marketers and businesses at industry conferences on the topics of content marketing and applying a ‘story fi rst’ approach to engage better with an audience.
He curates the Once Upon A Time storytelling event and is co-presenter of the Marketing Homebrew podcast. His online series Talking Content Marketing brings together infl uencers, authors and speakers from the world of marketing to share their knowledge.