B2B companies aren’t often natural-born marketers. Marketing isn’t a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity – and the necessity – to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who don’t have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It’s for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. It’s also for all the B2B company administrators and coordinators who aren’t marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. You’ll learn how to: • Develop a B2B marketing strategy with a practical 3-step process • Identify what B2B customers really want and what will make your company stand out • Choose the right B2B marketing tactics for your organization • Create a realistic action plan • Set goals • Budget and manage B2B marketing activities • Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.

Winner of the 2015 Small Business Book Community Choice Award for marketing by Small Business Trends.

Aimed at the busy business owners and managers, this easy to read, practical guide to content marketing and good copywriting demystifies and explores content marketing and how best to use it for advantage and profit. You will learn: • How to IDENTIFY YOUR IDEAL CUSTOMER • How to IDENTIFY AND CRAFT YOUR KEY MARKETING MESSAGES • The RIGHT ways to be REMEMBERED and generate a RESPONSE and • How to WRITE for IMPACT, ENGAGEMENT and ACTION Establishing your growing business as the GO TO brand of choice, 'How to Get Inside Someone’s Mind and Stay There’ gives you the tools to establish, build and benefit your brand in person, in print and online. Co-director of the Big Ideas Collective and Principles of Profit, copywriter and editor Jacky Fitt is among the top 1% most endorsed copywriters in the UK on LinkedIn, and works with entrepreneurs, sole traders and multinationals making words work wonders for them and their bottom line.

Sales objections, price bashing, the ‘economy excuse’, stalling tactics, gatekeepers from hell and elusive decision makers... If these are just some of the problems you’re currently facing as a sales person, then eselling® is the book for you. There’s got to be a better way than spending your time cold calling all day to drum up business. You don’t like it, your prospects and clients certainly don’t like it and it’s becoming less effective each and every year. Prospective clients are becoming more sales-savvy and street-wise when it comes to sales approaches. With the current economy and the cut-backs, the modern-day sales professional has their work cut out to make ends meet. eselling®, the revolutionary new book by Sales Futurist, Sean McPheat, utilises the power of the Internet to help you prospect more effectively, position yourself as an expert and will teach you how to listen out for new business opportunities and leads – without making another cold call! It’s the modern day sales professionals must-have resource to readdress the balance of power in this buyers marketplace. The book uses the Internet to help you network and prospect with key decision makers directly and to forge contacts within organisations who can get you to the key decision makers, use different types of media like video, audio and whitepapers to set you apart from the rest, use LinkedIn, Facebook and Twitter in the right way without wasting your time... and much more.

Your business is online but where are the customers? Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you keep up? This book offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better on the web. In this book you'll discover: • Practical steps for using social media to bring in more business • New techniques, trends and tools to market your brand online • Practical insights on using content marketing to connect with new customers • How to gain search engine visibility and get your business discovered online • What you should be focusing on to take advantage of the mobile revolution Inside you’ll also find interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business

 The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. 

In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.

Digitally Enhanced gives a powerful framework for establishing your reputation online and building a web presence that quickly connects you with your ideal clients.

If you are a “corporate escapee” becoming a consultant, coach, speaker, or simply starting your own business – if you need to gain more clients quickly without spending all your time on marketing and sales – then this book is for you.

Digitally Enhanced meets the demand for simple, practical advice for consultants and professional service providers on how to leverage their expertise into a successful business.

The way we communicate is changing immensely thanks to the evolution of the web and social media, and right now the opportunity exists to spread your message in ways never before possible.

Business people that position themselves as leaders online can have unprecedented influence and authority within their niche. However, many experts don’t understand the practical steps they need to take to build and maintain their business in the ever-changing online landscape.

Using the simple concept of the "Digital Impact Blueprint", James Crook is able to show business owners how to identify the most important things for them to do next online in order to be most effective - and how a strategic, holistic approach to online marketing ensures success.

By utilising tools including positioning, web design, landing pages, email, social media, advertising and Google search, James shows you how to create and publish authority content, quickly and easily, to attract more of your ideal clients.

A detailed guide to monitoring customers online-and then delivering exactly what they want, when they want itEvery marketer's dream is to overhear what customers say about their company and discover their future purchasing plans. With Chatter Marketing, Neil Rosen reveals how keeping tabs on the "chatter" produced by customers-questions on Twitter, searches on websites, products "liked" on Facebook, posts in user groups-gives marketers an unprecedented look into the minds of their customers.Rosen shows how you can collect and analyze this chatter to get to consumers before they use a search engine and bring up competing products deliver just-in-time content-white papers, blog comments, or YouTube videos-that builds customer trust and seals the sale identify key customers-the ambassadors, influencers, and experts you want on your side build a website optimized for collecting chatter and interacting with consumers drastically increase customer retention and acquisitionAs the trend away from traditional marketing continues, marketers face plenty of questions and challenges; Chatter Marketing is the perfect companion to help you succeed in this evolving online landscape.

I don't know of a single Executive Education business or training organisation who would not get some type of improvement by using the strategies in this book. Contrary to media coverage, growing your Executive Education business or any type of training business for that matter is not down to magic or superhuman business acumen. It has everything to do with understanding the way your customers think, out-thinking your competitors and combining a stream of innovative courses, services and messages into an unbeatable value proposition. This book gives you the ammunition to rapidly boost your competitive advantage, leading to increased bookings for courses and development programmes virtually overnight. This book shows you: • How to take control of your results • Why you should rely on your intuition to understand your industry • 12 ways to write winning headlines and subject lines • Why emails must be under 30 seconds long • How to get more clicks from SEO without increasing your rankings • Slash your Pay per Click costs and get more quality prospects • The type of content marketing that works • Why you won't need to create content from scratch • The lead generation system that outperforms your website by 1600% • How to choose your markets and make growth easy • £billion strategy levers • 6 Rapid Business Multipliers you can apply right away • The Significance of A/B Split Testing for breakthrough performance • Why you need more than marketing skills to succeed - 5 management tools for you • Where to target your efforts in social media marketing • Plus much more..

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015

In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.

Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.

The newest edition of The Zen of Social Media Marketing gives you:
- A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
- A proven process to attract followers and fans and convert them into customers and clients
- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more
- Innovative tips for mobile design
- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO
- All-new information on why, when, and how to use online advertising
- Why self-expression is the true driver of social media use and how to leverage it for your business
- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Whether it is a sales person struggling to meet his quota, a love stuck lover trying to get introduced to his beloved, a young MBA looking for a job, an entrepreneur looking for funding, marketers trying to enable sales to generate leads on their own - everybody can benefit from understanding and learning the principles detailed in this book. With internet penetration and social media and mobile usage going through the roof, this book is a must read guide which will help you open doors and create opportunities which you never knew existed. Welcome to the world of social selling!