The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.
The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes
Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.
Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummies takes entrepreneurs step by step through the process of finding and securing venture capital for their own projects.Find and secure venture capital for your business Get your business up and running Push a product to the marketplace
If you're an entrepreneur looking for hands-on guidance on how to secure capital for your business, the information in Venture Capital For Dummies gives you the edge you need to succeed.
The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit.
Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning.Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies
The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.
Finding an angel investor to fund the next big idea has always been a daunting task. The next difficult task is to gain marketing exposure. Together, these elements can make or break a startup. Until recently, these two were separate activities – you first find investors & raise money, and then you would allocate your marketing spend.
The advent of crowdfunding has disrupted the way funding and marketing is done – by combining these critical tasks and getting them done at the same time.
Crowdfunding – Venture Capital on Steroids.
With crowdfunding, you can set your terms, retain your company’s vision & culture, and bring several shareholders rather than just a handful – and most importantly get promotional boost that comes with this.
Furthermore, crowdfunding also allows you to offer shares and attract a lot more money! Entrepreneurs usually raise hundreds of thousands, and even millions!
This Book Is Your Blueprint on the “HOW”!
Crowdfunding has offer new avenues for startups and it is relatively easier to start a business than ever before. But it is also attached with a steep learning curve. Many ventures find themselves into deep waters without the real knowledge of choosing a platform, crafting a pitch and attracting investors.
In this book, you will learn:
The power of crowdfunding today
Finding the next big thing and running your campaign
Designing your idea and funding it through the crowd
Crafting an irresistible pitch and getting them to say YES
Building a powerful marketing strategy
Accelerating the conversation with the crowd and re-igniting the momentum
Building a powerful marketing strategy
The biggest mistakes that can kill your business before it has even begun
The powerful impact of crowdfunding on your business and profile
Introducing Your First Comprehensive Resource on Crowdfunding
This book is powered with the best strategies from real companies who have used crowdfunding to raise millions of dollars, pounds, and euros. Furthermore, it provides expert advice on leading platforms that are at the peak of the crowdfunding revolution.
This book is a genuine attempt on providing a global resource on crowdfunding with stories from the United States, United Kingdom, France, Germany, Canada, Middle East, Australia, New Zealand, among others.
Finally, this is THE complete guide, which will help you kick start with your crowdfunding campaign from ground up, with no prior knowledge assumed.
Talk Confidently with Angel Investors. Created to save you dozens of hours of research and help you avoid common pitfalls, this guide helps you build your angel investing process knowledge base, sort out key terminology, and understand the moving parts of equity fundraising.
Get Quick and Complete Answers. As the first offering in the Startup Crash Course series, this concise guide gives entrepreneurs a complete overview of the angel funding process, answering the most frequent questions entrepreneurs face as they build new companies.
Save Time and Avoid Pitfalls. If you are new to the startup funding process and need to raise angel capital, start with this book. It strips away non essentials and provides you with fundamental, easy-to-reference information so you can move on to building your venture. Concise explanations help you understand angel investor expectations and go into investment discussions prepared and knowledgeable.
Questions answered in Startup Crash Course: Angel Funding include: Is my startup really “investor ready”?How much can my startup legally raise?How much equity should I give up to investors?How much money is realistic to raise from angels?What is a pre-money valuation and how can I determine the right amount?What do terms such as dilution, convertible debt, and cap table mean?What is a term sheet, and how does it affect an investment deal?What is the difference between preferred shares and common shares?What stage does my startup need to be at to be interesting to angel investors?
Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months.
Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running—or how to turn it over quickly and profitably so they can move onto their next start-up or retire.Gives budding entrepreneurs everything they need to build and sell a profitable online business Topics covered include "bootstrapping," common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries
A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.
You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including:Management tasks: Engineering, product management, marketing, sales, and business developmentOrganizational issues: Cofounder tensions, recruiting, and career planningFunding: The latest developments in capital markets that affect startups
Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.
How do I decide on the business model?
How do I find my audience?
Your digital business start-up journey begins here.
From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.
Learn how to:
• Assess whether your business idea will work online/digitally
• Choose the right business model for your proposition and avoid wasting time
• Assess demand, viability and uncover untapped needs and gaps in the market
• Build a usable, engaging website and mobile app
• Create a buzz using social networking
• Drive high quality traffic to your site and convert visitors into paying customers
• Use search engine optimization (SEO) and marketing (SEM) tools effectively
• Raise finance and protect your business
• Build and maintain a strong brand
• Recruit and retain a strong team
• Sell the business or find a suitable successor.
Reviews for the book:
“If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com
“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)
“If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com
“Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Author Katherine Hague explains how the venture capital industry works, and walks you through each step necessary to plan, execute, and optimize your own fundraising round. Packed full of exercises, checklists, and templates, this book guides you through the process from start to finish. It’s ideal for entrepreneurs raising later rounds of capital, as well as those just starting out.Gain an understanding of core venture capital concepts and standardsLearn how to develop and hone an investor pitchCome away with a plan to hit the fundraising trail for your companyDevelop the confidence you need to negotiate key terms in a funding dealUnderstand best practices in fundraising, and learn how to avoid the top 10 fundraising mistakes