15 Questions About Online Advertising

15 Questions

Book 1
Massimo Moruzzi
15

#NOT a real book (Just a screed)

The real question of course is: Does Online Advertising work?

Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but three. 

The right question to ask would be: for whom does Online Advertising work?

Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?

The 15 Questions:

1. Why Banner Ads? 
2. What was Online Advertising supposed to be like? 
3. Did it work out as advertised? 
4. Why not? 
5. Why are Banner Ads still around? 
6. Is all this Targeting good? 
7. Is this Advertising at all? 
8. How big is this thing? 
9. What is Programmatic? 
10. Does Online Advertising work for Publishers? 
11. Does it work for Advertisers? 
12. Does it work for the Middlemen? 
13. Is it a gigantic scam? 
14. Should my company stay away from Banner Ads? 
15. Is there any hope for Online Advertising? 

Download it now: it's a smart 15 minutes' read.
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About the author

From the Author of What Happened To Advertising? What Would Google Do? 

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Additional Information

Publisher
Massimo Moruzzi
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Published on
Jul 28, 2015
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Pages
28
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Features
Flowing text, Original pages
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Best For
Web, Tablet, Phone, eReader
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / E-Commerce / Internet Marketing
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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Eligible for Family Library
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Continue the series

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15 Questions About Social Media
Book 2
 #NOT a real book (Just a screed)

Does all the hype surrounding social media make sense?

Isn't it time that somebody tried to deconstruct all this bullshit?


What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?

Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers?

What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?

- - -

The 15 Questions:

1. What are social networks? 

2. What are social media? 

3. What is social media marketing? 

4. Are companies doing it right? 

5. Why are companies sending people over to social media? 

6. Does it make sense? 

7. Do people really want to engage with brands? 

8. Do companies really want to engage with their companies? 

9. Are social media useful for customer service? 

10. What is the value of a Facebook “like”? 

11. What does “earned media” mean? 

12. What is “organic reach”? 

13. Is the free lunch over? 

14. What happens now? 

15. What is the dumbest social media stunt ever?

- - -

Download it now: it's a smart 15 minutes' read.

15 Questions About Native Advertising
Book 3
 #NOT a real book (Just a screed)

Is native advertising something new, or just a new name?


Is it the same as content marketing? How does it relate to social media marketing?

Does native advertising work? Does it have negative consequences for society?

Should native advertisement be deregulated, or should it be more seriously regulated?


The 15 Questions:

1. What Is Native Advertising?
2. Is It a New Practice?
3. Is Native Advertising Legal?
4. Are Content Marketing and Native Advertising the Same?
5. What Happened to Social Media Marketing?
6. What Is Social Media Marketing Today?
7. What About Influencer Marketing?
8. Does Native Advertising Happen Only on Social Media?
9. What About Native Advertising on Newspapers?
10. Can It Get Any Worse?
11. Does Native Advertising Work?
12. Why Does It Work?
13. Does It Have Negative Consequences?
14. Should Native Advertisement Be Deregulated?
15. What Does the Future Hold for Native Advertising?

Download it now: it's a smart 15 minutes' read.

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15 Questions About Social Media
Book 2
 #NOT a real book (Just a screed)

Does all the hype surrounding social media make sense?

Isn't it time that somebody tried to deconstruct all this bullshit?


What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?

Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers?

What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?

- - -

The 15 Questions:

1. What are social networks? 

2. What are social media? 

3. What is social media marketing? 

4. Are companies doing it right? 

5. Why are companies sending people over to social media? 

6. Does it make sense? 

7. Do people really want to engage with brands? 

8. Do companies really want to engage with their companies? 

9. Are social media useful for customer service? 

10. What is the value of a Facebook “like”? 

11. What does “earned media” mean? 

12. What is “organic reach”? 

13. Is the free lunch over? 

14. What happens now? 

15. What is the dumbest social media stunt ever?

- - -

Download it now: it's a smart 15 minutes' read.

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Book 3
 #NOT a real book (Just a screed)

Is native advertising something new, or just a new name?


Is it the same as content marketing? How does it relate to social media marketing?

Does native advertising work? Does it have negative consequences for society?

Should native advertisement be deregulated, or should it be more seriously regulated?


The 15 Questions:

1. What Is Native Advertising?
2. Is It a New Practice?
3. Is Native Advertising Legal?
4. Are Content Marketing and Native Advertising the Same?
5. What Happened to Social Media Marketing?
6. What Is Social Media Marketing Today?
7. What About Influencer Marketing?
8. Does Native Advertising Happen Only on Social Media?
9. What About Native Advertising on Newspapers?
10. Can It Get Any Worse?
11. Does Native Advertising Work?
12. Why Does It Work?
13. Does It Have Negative Consequences?
14. Should Native Advertisement Be Deregulated?
15. What Does the Future Hold for Native Advertising?

Download it now: it's a smart 15 minutes' read.

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