15 Questions About Online Advertising

15 Questions

Book 1
Massimo Moruzzi
22

#NOT a real book (Just a screed)

The real question of course is: Does Online Advertising work?

Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but three. 

The right question to ask would be: for whom does Online Advertising work?

Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?

The 15 Questions:

1. Why Banner Ads? 
2. What was Online Advertising supposed to be like? 
3. Did it work out as advertised? 
4. Why not? 
5. Why are Banner Ads still around? 
6. Is all this Targeting good? 
7. Is this Advertising at all? 
8. How big is this thing? 
9. What is Programmatic? 
10. Does Online Advertising work for Publishers? 
11. Does it work for Advertisers? 
12. Does it work for the Middlemen? 
13. Is it a gigantic scam? 
14. Should my company stay away from Banner Ads? 
15. Is there any hope for Online Advertising? 

Download it now: it's a smart 15 minutes' read.
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About the author

From the Author of What Happened To Advertising? What Would Google Do? 

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Additional Information

Publisher
Massimo Moruzzi
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Published on
Jul 28, 2015
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Pages
28
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Features
Flowing text
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Best For
Web, Tablet, Phone, eReader
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / E-Commerce / Internet Marketing
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Content Protection
This content is DRM free.
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Available on Android devices
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Eligible for Family Library
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Continue the series

See more
15 Questions About Social Media
Book 2
 #NOT a real book (Just a screed)

Does all the hype surrounding social media make sense?

Isn't it time that somebody tried to deconstruct all this bullshit?


What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?

Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers?

What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?

- - -

The 15 Questions:

1. What are social networks? 

2. What are social media? 

3. What is social media marketing? 

4. Are companies doing it right? 

5. Why are companies sending people over to social media? 

6. Does it make sense? 

7. Do people really want to engage with brands? 

8. Do companies really want to engage with their companies? 

9. Are social media useful for customer service? 

10. What is the value of a Facebook “like”? 

11. What does “earned media” mean? 

12. What is “organic reach”? 

13. Is the free lunch over? 

14. What happens now? 

15. What is the dumbest social media stunt ever?

- - -

Download it now: it's a smart 15 minutes' read.

15 Questions About Native Advertising
Book 3
 #NOT a real book (Just a screed)

Is native advertising something new, or just a new name?


Is it the same as content marketing? How does it relate to social media marketing?

Does native advertising work? Does it have negative consequences for society?

Should native advertisement be deregulated, or should it be more seriously regulated?


The 15 Questions:

1. What Is Native Advertising?
2. Is It a New Practice?
3. Is Native Advertising Legal?
4. Are Content Marketing and Native Advertising the Same?
5. What Happened to Social Media Marketing?
6. What Is Social Media Marketing Today?
7. What About Influencer Marketing?
8. Does Native Advertising Happen Only on Social Media?
9. What About Native Advertising on Newspapers?
10. Can It Get Any Worse?
11. Does Native Advertising Work?
12. Why Does It Work?
13. Does It Have Negative Consequences?
14. Should Native Advertisement Be Deregulated?
15. What Does the Future Hold for Native Advertising?

Download it now: it's a smart 15 minutes' read.

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15 Questions About Social Media
Book 2
 #NOT a real book (Just a screed)

Does all the hype surrounding social media make sense?

Isn't it time that somebody tried to deconstruct all this bullshit?


What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?

Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers?

What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?

- - -

The 15 Questions:

1. What are social networks? 

2. What are social media? 

3. What is social media marketing? 

4. Are companies doing it right? 

5. Why are companies sending people over to social media? 

6. Does it make sense? 

7. Do people really want to engage with brands? 

8. Do companies really want to engage with their companies? 

9. Are social media useful for customer service? 

10. What is the value of a Facebook “like”? 

11. What does “earned media” mean? 

12. What is “organic reach”? 

13. Is the free lunch over? 

14. What happens now? 

15. What is the dumbest social media stunt ever?

- - -

Download it now: it's a smart 15 minutes' read.

The Internet Ideology: From A as in Advertising to Z as in Zipcar
Massimo Moruzzi
Regardless of the question, the Internet is the answer. 

We are told that the Internet is the solution to every kind of problem. But is it true? Will Big Data help us to understand the world? Is the Internet really on the side of democracy? Does it make sense to make gamify everything? Is the Internet (still) the Frontier? Or is that era past us and we are now faced with the greatest concentration of economic power of all time?

It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.

It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a private company.

According to many, the Internet, this jumble of servers and communication protocols, is the greatest invention ever. But is it really so? And wasn't the same thing said of inventions such as the telegraph, the radio, movie pictures, television or nuclear energy?

Today the Internet is winning. To the point that it seems natural that it should win. But is it so? Does the Internet have to win? Is the Internet's impact positive for society?

Perhaps it's time to clear our minds and talk about the Ideology of the Internet.

- - -

We will speak about...

- Advertising

- Apps

- Big Data

- Cloud

- Disruption

- Gamification

- Hippies

- Internet of Things

- Jefferson (Thomas, non George)

- Long Tail

- LSD

- Manifest Destiny

- Moore's Law

...and much much more!

How to A-B Test Your Way to Success!: The Anatomy of a Successful Facebook Ad
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 This tutorial is especially tailored for authors, BUT, it applies to all facebook advertisers. 

In this tutorial you will learn the simplest most effective SYSTEM to test your way to success! 

Facebook ads are especially attractive for authors. There are several features in facebook that make it ridiculously easy for everyone to make a well targeted ad. 

It was never easier to make an effective ad that works! 

Scroll up and grab a copy today!

The Definitive Guide To Lead Generation Forms: Learn how to use web forms to capture more leads & engage your customers!
123ContactForm
Lead generation is an essential task for your business. This ebook speaks about its importance, about best practices for lead generation forms, and about most popular web forms for lead capture. Read on to find out everything you need to know about getting high quality leads for your business.

As consumers grow more and more demanding towards the products and services they acquire, your business has to keep pace with this trend. This ebook will show you how to make the most out of your lead generation strategy and your lead gen forms, so that you can easily overcome this challenge.

What Happened To Advertising? What Would Gossage Do?
Massimo Moruzzi
Why don’t people in advertising like their jobs anymore? What is all this nonsense about “branding campaigns”, “interactive advertising” or the suddenly so-important “conversations” between a brand of butter and consumers? 


Do “branding campaigns” make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has “display” advertising, aka banner ads, on the web become, if not the reign of large-scale, low-quality direct response? 


What about our current obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are social networks if not private enclosures of the web and advertising platforms? 


Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?

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