15 Questions About Social Media

15 Questions

Book 2
Massimo Moruzzi
16

 #NOT a real book (Just a screed)

Does all the hype surrounding social media make sense?

Isn't it time that somebody tried to deconstruct all this bullshit?


What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?

Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers?

What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?

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The 15 Questions:

1. What are social networks? 

2. What are social media? 

3. What is social media marketing? 

4. Are companies doing it right? 

5. Why are companies sending people over to social media? 

6. Does it make sense? 

7. Do people really want to engage with brands? 

8. Do companies really want to engage with their companies? 

9. Are social media useful for customer service? 

10. What is the value of a Facebook “like”? 

11. What does “earned media” mean? 

12. What is “organic reach”? 

13. Is the free lunch over? 

14. What happens now? 

15. What is the dumbest social media stunt ever?

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Download it now: it's a smart 15 minutes' read.

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About the author

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the Web, Advertising and Social Media: What Happened To Advertising? What Would Gossage Do?

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3.6
16 total
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Additional Information

Publisher
Massimo Moruzzi
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Published on
Mar 14, 2016
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Pages
28
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Features
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Public Relations
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Regardless of the question, the Internet is the answer. 

We are told that the Internet is the solution to every kind of problem. But is it true? Will Big Data help us to understand the world? Is the Internet really on the side of democracy? Does it make sense to make gamify everything? Is the Internet (still) the Frontier? Or is that era past us and we are now faced with the greatest concentration of economic power of all time?

It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.

It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a private company.

According to many, the Internet, this jumble of servers and communication protocols, is the greatest invention ever. But is it really so? And wasn't the same thing said of inventions such as the telegraph, the radio, movie pictures, television or nuclear energy?

Today the Internet is winning. To the point that it seems natural that it should win. But is it so? Does the Internet have to win? Is the Internet's impact positive for society?

Perhaps it's time to clear our minds and talk about the Ideology of the Internet.

- - -

We will speak about...

- Advertising

- Apps

- Big Data

- Cloud

- Disruption

- Gamification

- Hippies

- Internet of Things

- Jefferson (Thomas, non George)

- Long Tail

- LSD

- Manifest Destiny

- Moore's Law

...and much much more!

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