The Ten Principles Behind Great Customer Experiences

Pearson UK
2
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Overall WINNER - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

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About the author

Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .

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Additional Information

Publisher
Pearson UK
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Published on
Feb 14, 2013
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Pages
240
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ISBN
9780273775980
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Language
English
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Genres
Business & Economics / Customer Relations
Business & Economics / General
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Business & Economics / Small Business
Business & Economics / Strategic Planning
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Content protection
This content is DRM protected.
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Eligible for Family Library

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