Electronic Technology, Corporate Strategy, and World Transformation

Greenwood Publishing Group
Free sample

How are the new electronic technologies transforming business here and abroad - indeed, the entire world economy - and what new strategies must business develop to meet the challenges of this transformation? Economist, writer, and communications executive Maurice Estabrooks provides a readable, comprehensive survey of how businesses are using microchips, computers, and telecommunications to reshape the entire world of work - its cultures, organization, and economic systems. With insight and impeccable scholarship he provides concrete evidence of the emergence of artificially intelligent, cybernetic, network-based entities that are creating new linkages between businesses, markets, and technology itself - linkages that will profoundly affect the way businesses create and implement their corporate survival and growth strategies in the future.

Drawing on the work of economic theorist Joseph Schumpeter, Estabrooks shows how Schumpeterian dynamics have played a key role in the breakup of AT&T and the Bell System, and in the deregulation of telecommunications, broadcasting, banking, finance, and other economically critical industries. What has emerged, he maintains, is an increasingly integrated, global information- and software-based services economy. Optical fibers, satellites, and wireless communications systems have already made possible the development of electronic superhighways, but in doing so they have also initiated a massive redistribution of economic power and wealth throughout the world, the implications of which are only now being understood. Historical, analytical, descriptive, Estabrooks' book will speak not only to academics and others who observe world transformations from relatively theoretical perspectives, but also to corporate and other executives whose organizations, and certainly their personal work lives, will be changed dramatically by the developments he describes in practical day-to-day situations.

Read more

About the author

MAURICE ESTABROOKS is an author and senior economist in the Department of Industry in Canada. With more than 20 years experience in information and communications management, he has studied the art and science of strategic thinking and management, and the interplay between technology, corporate strategy, and the market economy in particular. Trained in the physical, social, and managerial sciences, he is the author of a previous book, Programmed Capitalism: A Computer-Mediated Global Society which describes the role computers played in the stock market crash of 1987.

Read more



Additional Information

Greenwood Publishing Group
Read more
Published on
Dec 31, 1995
Read more
Read more
Read more
Read more
Business & Economics / Information Management
Business & Economics / Management
Read more
Content Protection
This content is DRM protected.
Read more
Read Aloud
Available on Android devices
Read more
Eligible for Family Library

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Viktor Mayer-Schönberger
A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.

Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?

The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.

In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.


Seth Stephens-Davidowitz
Foreword by Steven Pinker

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?

Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

©2017 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.