Don Spetner is senior vice president for Global Meetingand Communications at Korn/Ferry International. He was named an"Industry All Star" by Inside PR magazine, and his essays oncommunications have been published in The Journal of CorporatePublic Relations and PRWeek.
Carol Ames teaches entertainment studies and publicrelations on the faculty of California State University, Fullerton.She is an experienced independent public relations professional andexecutive producer of movies for television.
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.
Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.