The Craft of Scientific Writing: Edition 4

Springer
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The Craft of Scientific Writing is designed to help scientists and engineers--both professionals already active in the disciplines as well as students preparing to enter the professions--write about their work clearly and effectively. The author, who is both a writer and an applied physicist, approaches the subject in a fresh way. Using scores of examples from a wide variety of authors and disciplines (including such well-known figures as Einstein, Bohr, and Freud), the book demonstrates the difference between strong scientific writing and weak scientific writing. In essence, this book shows you how to bring your ideas across to your intended audience. In addition, it contains advice on how to start writing, and how to revise your drafts. Written for use as a text in courses on scientific writing, the book includes many useful suggestions about approaching a wide variety of writing tasks--from laboratory reports to grant proposals, from internal communications to press releases--as well as a concise guide to style and usage appropriate for scientific writing. The book will also be useful for self-study and it will be an important reference for all scientists and engineers who need to write about their work. Topics covered include: - Deciding Where to Begin - Structure: Organizing Your Documents; Providing Depth, Transitions, and Emphasis - Language: Being Precise, Clear, and Concise; Being Forthright, Familiar, and Fluid - Illustration: Making the Right Choices; Creating the Best Designs - Handling Special Situations - Actually Sitting Down to Write: Drafting; Revising; Finishing
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About the author

Holding a master of science in electrical engineering and a masters in fine arts in writing, Michael Alley is an associate professor of Engineering Communication at Pennsylvania State University. He is the author of three popular textbooks: The Craft of Scientific Presentations (2013), The Craft of Editing (2000), and The Craft of Scientific Writing (2017). He has taught scientific writing and presentations to engineers and scientists on four continents, in sixteen countries, and for more than 150 companies, universities, organizations, and agencies.
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Additional Information

Publisher
Springer
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Published on
Mar 21, 2018
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Pages
298
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ISBN
9781441982889
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Language
English
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Genres
Science / General
Science / Physics / General
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Content Protection
This content is DRM protected.
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Reading information

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The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder.

One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Unlike the commonly followed topic-subtopic approach that PowerPoint leads presenters to use, the assertion-evidence approach is solidly grounded in research.

By showing the differences between strong and weak presentations, by identifying the errors that scientific presenters typically make, and by teaching a much more powerful approach for scientific presentations than what is commonly practiced, this book places you in a position to elevate your presentations to a high level. In essence, this book aims to have you not just succeed in your scientific presentations, but excel.

About the Author

Michael Alley has taught workshops on presentations to engineers and scientists on five continents, and has recently been invited to speak at the European Space Organization, Harvard Medical School, MIT, Sandia National Labs, Shanghai Jiao Tong University, Simula Research Laboratory, and United Technologies. An Associate Professor of engineering communication at Pennsylvania State University, Alley is a leading researcher on the effectiveness of different designs for presentation slides.

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