The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for declining fees – so what are the logical consequences of the failure to act?
Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem”. Once the problem is understood, then the author offers corrective solutions.
Madison Avenue Manslaughter is a call to action for the 21st century breed of ‘mad men’, to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
About the author
Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers.
He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world.
He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
You can read books purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.