Sun Tzu and Sun Pin's timeless strategic masterpieces are constantly analyzed and interpreted by leaders worldwide. For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of Warfare by Sun Pin, in plain English.
War is the perfect training ground for teaching Sun Tzu's ancient philosophies to attaining victory over an opponent. The Art of War outlines the steps for outwitting the enemy, be it an army of 10,000 or an unresponsive client.
The Art of War teaches leaders strategies to attain victory by: Knowing when to stand up to an opponent, and when to back down. How to be confident without being overly confident. Considering the cost of the campaign before launching an attack. Avoiding an opponent's strengths and striking his weaknesses.
"The one who is first to the field of battle has time to rest, while his opponent rushes into the conflict weary and confused. The first will be fresh and alert. The second will waste most of his energy trying to catch up." Be the first to the battlefield with The Art of War.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
It is historical fact that Albert Fountain–Indian
fighter, lawman, well-known political figure, newspaper publisher, respected
attorney–and his eight-year-old son, Henry, vanished on a cold winter’s day
near White Sands, New Mexico Territory, in 1896. They were never found. For
over fifty years Henry Fountain kept secret his survival of the deadly ambush that
killed Albert and his bloody war on the assassins. Yellow Boy, his Apache
mentor, called him Hombrecito,
“Little Man.” Hombrecito: Half Anglo,
half Mexican, all Apache. Hombrecito’s War is a richly imagined myth of
survival and revenge in the border southwest at the turn of the last century.
Ambushing and killing Albert Fountain’s murderers, Henry
Grace, Hombrecito, and his Apache mentor, Yellow Boy, disappear into the Sierra
Madre Mountains and there help a young woman search for her little brother
stolen by Apache raiders. For Henry, the search is an odyssey of self-discovery
and revelation in a hard, unforgiving land where to make a mistake is to die
and the promise of tomorrow is what you make it. It is a myth many lived, but few
survived on the last western frontier of southern New Mexico and Arizona and
northern Chihuahua and Sonora, a frontier that bronco Apaches still raided into
the third decade of the twentieth century.
Dreams of a fiery jaguar haunt Henry Grace when his
old friend, Pancho Villa, fighting a civil war, asks for help. Henry begins a
long journey into darkness supporting Villa. It is a time of cold, ruthless calculation
and a time of insanity; a time of betrayal and a time of loyalty; a time of
deadly enemies and a time of unseen friends; a time of revenge and a time of
justice; a time of secrets and a time of answers hidden in a dream. Most
importantly, it is a time when Henry discovers what is true about his own self.