Sell your handmade crafts and artwork worldwide on the Web!
Do you sell your own handmade crafts or artwork? There’s a whole world of customers beyond what you find at crafts shows and malls. For the first time in history, there’s a great way to reach them: the Internet! In Selling Your Crafts Online, Michael Miller guides you step by step through succeeding in the world’s biggest online crafts marketplaces and attracting new customers where millions of them already hang out. Miller offers crafts-specific tips and advice on everything from creating listings to getting a fair price, processing payments to providing outstanding service. No matter what you make or where you already sell it, you can earn a better living if you also sell online. This guide will help you get started, get successful, and stay successful!
-- Create a quick “mini” business plan that improves your chances of success
-- Discover what sells best online–and what doesn’t
-- Predict your costs, see what competitors are doing, and set your best price
-- Write compelling listings and take great photos, even if you’re not a professional writer or photographer
-- Create an attractive online presence on Etsy, eBay, and other sites
-- Discover and compare growing online marketplaces you never knew existed
-- Decide whether it makes sense to create your own craft-selling website
-- Set yourself up to accept credit cards, PayPal, or other payment services
-- Pack, seal, and ship your merchandise safely without overspending
-- Answer questions, handle complaints, and offer guarantees
-- Track your inventory
-- Promote your business on Pinterest and beyond
-- Measure your success and learn from experience
Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today!
You’ll Learn How To:
• Define realistic, measurable goals for your B2B digital marketing initiative
• Segment your audience and identify the best digital platforms and vehicles for connecting with them
• Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty
• Create a flexible, actionable B2B digital marketing plan
• Design a website that helps B2B buyers quickly find exactly what they need
• Optimize your site for today’s search engines and today’s customers
• Use tailored, targeted email to reach more customers and prospects at lower cost
• Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants
• Drive real value from Facebook, LinkedIn, Google+, and Twitter
• Effectively utilize blogs, podcasts, and streaming media
MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.
My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of what social media is and what it does, then offers step-by-step instruction on how to use the most popular social media-- Facebook, LinkedIn, Pinterest, and Twitter. It also covers other social media, including online message boards and group video chat services such as Skype and Google Hangouts. In addition, the book offers strategies for using social media to find old friends and colleagues, as well as how to use social media safely and securely. Here are a few things you will learn:
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Covers iOS 10 for all models of iPad Air, iPad Mini, iPad Pro, and iPad 4th generation
My iPad for Seniors, 4th Edition, is a comprehensive guide to using all of Apple’s iPad models. It includes everything from basic setup information to finding and installing new apps to using the iPad for communication, entertainment, and productivity. The information presented in this book is targeted at users aged 50 and up; whenever possible, one best way for any given task is presented, and instructions are simplified with older users in mind. In addition, much content specific for people 50+ is included.
Step-by-step instructions for the tasks you care about most
Large, full-color, close-up photos show you exactly what to do
Common-sense help whenever you run into problems
Tips and notes to help you get the most from your iPad
Learn how to:
My Samsung Galaxy S7 for Seniors helps you quickly and easily get started with the new smartphone and use its features to look up information and perform day-to-day activities from anywhere, any time.
Veteran author Michael Miller has written more than 100 nonfiction books and is known for his ability to explain complex topics to everyday readers. Michael wrote this book from the 50+ point of view, using relevant examples and covering all the most popular tasks.Set up contacts, accounts, and voicemail Make and receive voice and video calls Turn your phone into an alarm clock Explore the Web with Google Chrome Customize your phone’s settings Master the arts of texting and emailing Take and share great photos and videos Get driving directions Watch TV and movies in the palm of your hand Use your phone to monitor your health Learn all the exclusive features of the Galaxy S7 Edge Keep your phone safe and secure
iPodpedia is the first book to show you everything that the iPod and iTunes have to offer–from music to movies and beyond. Whether you want to get the most out of your iPod’s music playback, create your own playlists, edit your music info and album art, convert your home movies and DVDs to iPod videos, listen to audiobooks and podcasts, or just unfreeze a frozen iPod, iPodpedia will show you how to do it.
Michael Miller has written more than 75 non-fiction how-to books over the past two decades, including Googlepedia: The Ultimate Google Reference, Absolute Beginner’s Guide to Computer Basics, How Microsoft Windows Vista Works, How Home Theater and HDTV Work, Tricks of the eBay Masters, and YouTube 4 You. His books have collectively sold more than a million copies worldwide, and he has established a reputation for offering real-world advice about complicated topics. More information can be found at the author’s website (www.molehillgroup.com) and at iPodPedia: The Blog (ipodpediatheblog.blogspot.com).
Category Digital Music
Covers iPod and iTunes for Windows® and Mac®
Level Intermediate to Advanced