Marketing: Real People, Real Choices

Pearson Higher Education AU
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Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.

The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world.

The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
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Additional Information

Pearson Higher Education AU
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Published on
Sep 5, 2013
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Best For
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Business & Economics / General
Business & Economics / Marketing / General
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This content is DRM protected.
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Michael Solomon
In a world filled with uncertainty and terrorism, many people find themselves distraught by the news they hear every day. Bestselling political and business author Michael Solomon may be turning the political world upside down with his new novel and timely masterpiece “The Conversion Prophecy.”

In his first novel, sure to be a blockbuster, Solomon takes the reader through a journey of how the entire balance of global economic power will change forever. Life on earth will take on a new meaning, as everything from energy to food supplies, transportation to communications and everything else needed to sustain life will be controlled by one terrorist state and a zealot who has the ability to control it all. Peace, in the name of one religion, Islam, will threaten to dominate mankind.

What Solomon has developed is a new and different form of terrorism – one, which does not require the firing of a single shot or the shedding of one drop of blood. However, it could lead to a new world order.

This page turner will have you wondering if a Manchurian Candidate does really exist. The author takes us from the halls of a Mosque in Indonesia to the highest plateau of the political arena in Washington, where a real life plot has developed to take control of the entire economic balance of the global corporate world and destroy life as we know it. Can this plot be derailed before it begins? Only one man with the help of a secret society, that makes the Illuminati look like child’s play, can stop it. But can he stop it in time?

Although fiction the pages of this international political thriller will leave you wondering can this really happen – or has it already begun? Has the author hit another home run? After you read “The Conversion Prophecy” you will believe he has.

Michael Solomon
This intelligent, intriguing historical novel weaves together both fact and fiction, bringing the world of the controversial Latin poet Ovid to vivid life. A great book for everybody, including students in Roman history. It is the year 14 CE. Emperor Augustus dies without pardoning Ovid, Rome’s darling, whom he banished to the border of the Roman Empire for reasons comprehensible but never named. Ovid is now deserted by his protecting innocence, forced to question life, the absurdity of success and the horror of failure. He must reinvent himself and change more profoundly than the characters of his acclaimed Metamorphoses, if he and his poems are to survive. Ovid’s journey out of exile, be it along the edge of the known world where he enters places alien even to his imagination, or in Rome where he can no longer recognise the people he used to know, transforms him into a man who is no more obsessed with his own mortality, but accepts the consequences of his own choices. He refuses to be anyone’s scapegoat, confronts friends and enemies, and finally decides to write for posterity rather than glory. Carefully researched, this novel is based on fact blended with unconventional theories about the strange and mythical places of this ancient world, including the western shore of the Black Sea and the Lower Danube. Michael Solomon travelled through the places described on Ovid’s journey, including Ovid’s birthplace, Sulmona, the city surrounded by the impressive Abruzzi Mountains, seeking these landscapes that might be the same today as they have been two thousand years ago and which inspired the man and ultimately this book.
Life is too short Calvin, I’m not ready to go home yet, and I am sure that God isn’t ready for me to take my place on the thrown as of yet. So I tell you guys that they better wrap it up before they slap it, or they will be six feet under getting slapped by there friend Mr. Satin himself. So you are saying Stephen that you have never penetrated someone unwrapped? Put it like this man, back in the days there was not all these diseases as it is now. If we did anything, (which we did) we got a shot in the ass and we were able and ready again. Those we’re the days. There isn’t any one from the old school that can’t say that they didn’t slide it in with out a rubber, they would be lying. But now man, I don’t care if you are Shemar Moore, I want to cover up. Don’t get me wrong, not saying that he has anything, but I want to protect myself. I plan on being around for a long time.

Maybe that’s how Calvin lost his life, when he was Gay banged. Even though he was beaten real bad, broken ribs, fractured jaw. But those four guys had penetrated him, and told him that he needs to get out of town. We don’t like your kind here, you put a bad name on us guys. What I don’t understand about these so call men, and I did say so call men. If they we’re this so call str8t, why did they penetrate Calvin. That has me to believe that there are very few so call str8t guys out there. In my opinion every guy likes to get there we-we wet from time to time by another guy. They don’t want to admit it, because it would take away from there man hood. But I hate to say that there man hood was already taken when they first laid eyes on another man. So don’t judge me because of what I am, just love me for who I am.

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