In order to understand tactics, one has to read between the lines. The reason why different pre-conditions and industrial expectations must always be taken into account is due to conflicts between economic and artistic goals. An artist’s progress often depends on their interest groups’ comfort to these aspects and is about maintaining the balance between business objectives and the artist’s story.
This book deals with factors affecting strategy and how it relates to the artist and their management. Since viable passive income generation in the streaming era is what is most sought after, management missions have also changed. Managers, record companies or music publishers are no longer patriarchs as before, but more like partners. This book illustrates the current state in light of new opportunities.‘Strategy’ is the final chapter of The Essence of the Music Business Trilogy from Mika Karhumaa.
In year 2014 he started writing the current mission - a systematic book series about international music business and the global practice that people within the industry have complied with. 'The Essence of the Music Business - Contracts' is the first volume. The second volume of the book, 'Philosophy', was published in autumn 2018. The last and final part of the series, 'Strategy' will be published in early autumn 2019. More information and articles about music business is available at www.mikakarhumaa.fi.
The music industry in terms of business cannot be understood unless its agreements are understood. Derivative of copyright and related rights must be taken into account in all decision-making and operational planning. This starting point is also the basis of every agreement.
This book addresses understandably the problematic issues and the business that is formed around it. The main focus is on where it most intensively touches its authors – artists and their management – from where all the necessary licenses are ultimately granted. This book deals with what artists usually must arrange in order to achieve their goals – agreements with regards to their mutual affairs.
New examples have been added to the second edition to better reflect the present time. In particular, streaming and its impact on other business areas are the focus of attention.
The author of the book has over 20 years of experience in the international music business as a manager and legal advisor.
‘The Essence of the Music Business – Contracts’ addresses understandably the problematic issues and the business that is formed around it. The main focus is on where it most intensively touches its authors – artists and their management. It is the place where all the necessary licenses are ultimately granted.
This book deals with what artists usually must arrange in order to achieve their goals. The book deals not only with the most important types of contracts in the industry, but it also takes note their effects on another. Although the book is specially intended for managers and artists, it is also a useful guide to other professionals in the field.
The author of the book has over 20 years of experience in the international music business as a manager and legal advisor. This book is his first book dedicated to international distribution.
The first volume intended to understand agreements, whereas in this book we try to understand the artist. Knowledge of the music industry is central. Reciprocity and understanding the needs of others is a cornerstone to successful operations. When the artist’s management and other background forces are able to imagine themselves in the artist’s position, it is easier to relate their own activities towards achieving common goals. On the other hand, when an artist understands their affiliates’ and their needs, it is easier for them to accept the measures they have to take.
The author of this book has had an over two-decade career as an international artist manager and legal advisor. His first book was considered widely throughout the world. This second volume deals with the same topic from another perspective. Although it is specially targeted for artists and managers, it is also suitable for general information needs. The book is well suited also for educational use.