Success Secrets of the Online Marketing Superstars

Entrepreneur Press
4
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Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
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About the author

Mitch Meyerson is the author of 11 books, including Mastering Online Marketing and Guerrilla Marketing on the Internet. He has been a featured expert on Oprah and has trained and certified more than 600 coaches in his acclaimed Guerrilla Marketing Coach and World Class Speaking Certification Programs. He lives in Scottsdale, AZ.
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Additional Information

Publisher
Entrepreneur Press
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Published on
Mar 4, 2015
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Pages
328
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ISBN
9781613083024
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Features
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Language
English
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Genres
Business & Economics / E-Commerce / Internet Marketing
Business & Economics / Marketing / General
Computers / Web / Podcasting & Webcasting
Computers / Web / Social Media
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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The internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed. Businesses all over the world are asking two big questions. How do we adapt while protecting our brand, assets & Intellectual Property? How do we incorporate the new technologies, mobility and social media into our business? Cydney O’Sullivan has spent the last decade working with business owners grappling with the challenges of taking their business online. She knew there had to be a better way, and sought out the success stories. Cydney interviews 30 forward thinking CEO’s and entrepreneurs who have built large, profitable communities using the technologies and networks we’ve all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs. Learn how these seasoned entrepreneurs from around the world have adapted and applied technologies to become experts in their fields; many have created profits faster, more efficiently and more predictably than ever before in their businesses, as you answer these questions for your own business. What IS Social Marketing? Where does it fit in our business? How do we protect our Brand and Intellectual Property? How can we prepare our business for the future? With their success, for most of these entrepreneurs comes the opportunity to share this wealth of knowledge and experience to create a positive impact with their influence. This is the flame that fuels their entrepreneurial spirit beyond the quest for financial success alone.
The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn’s pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards!

You’ll Learn How To:

• Discover where search and social media are headed, and what it means to you

• Implement strategies that work right now–and will work even better in the future

• Begin profiting from friendships, personal relationships, and tastemakers

• Start using today’s new currency of trust: likes, comments, retweets, shares, and video responses

• Use social discovery to deliver messages with stunning personal relevance

• Master the “Search and Sell” method for profitingfrom real-time search

• Sell through personalized recommendations delivered straight to smartphones

• Build your business with Foursquare and Facebook Places check-ins

• Learn effective, low-risk ways to use Groupon-style “daily deals”

• Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and

other verticals

• Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets

• Preview tomorrow’s most exciting new social players, platforms, products, and services

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