Although made with the owners and directors of small and medium enterprises in mind, it it equally valid for people wanting to make project proposals or launch new ventures and initiatives.
We have kept jargon and terminology to an acceptable minimum, partly because we want to show you how an investor thinks so you understand what drives investor decisions, and partly because investment proposals are less about ratios and more about assessment and judgment - qualitative aspects of appraisal, not quantitative ones.
If you are an entrepreneur or general manager who needs to find investment and needs to be briefed, simply and quickly, on the process and activities that form part of making an investment proposal, without getting overly detailed in financial jargon at this stage, then this is the book for you.
Monticello Consulting is an international business training, consulting and market research company, providing services to companies and organizations around the world but principally in ASEAN countries and in Southern Europe. The core principle that ties our services together is that of helping companies improve their performance, from assisting in the definition and execution of business strategies to being in the field with marketing and promoting our clients’ products.
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