Each year, John Brockman, publisher of Edge.org—”The world’s smartest website” (The Guardian)—challenges some of the world’s greatest scientists, artists, and philosophers to answer a provocative question crucial to our time. In 2014 he asked 175 brilliant minds to ponder: What scientific idea needs to be put aside in order to make room for new ideas to advance? The answers are as surprising as they are illuminating. In :
Profound, engaging, thoughtful, and groundbreaking, This Idea Must Die will change your perceptions and understanding of our world today . . . and tomorrow.
What scientific term or concept ought to be more widely known? That is the question John Brockman, publisher of the acclaimed science salon Edge.org (“The world’s smartest website”—The Guardian), presented to 205 of the world’s most influential thinkers from across the intellectual spectrum—award-winning physicists, economists, psychologists, philosophers, novelists, artists, and more. From the origins of the universe to the order of everyday life, This Idea Is Brilliant takes readers on a tour of the bold, exciting, and underappreciated scientific concepts that will enrich every mind.
Pulitzer Prize–winning author of Guns, Germs, and Steel JARED DIAMOND on the lost brilliance of common sense * Oxford evolutionary biologist RICHARD DAWKINS on how The Genetic Book of the Dead could reconstruct ecological history * philosopher REBECCA NEWBERGER GOLDSTEIN on how to extend our grasp of reality beyond what we can see and touch * author of Seven Brief Lessons on Physics CARLO ROVELLI on the interconnected fabric of information * Booker Prize–winning novelist IAN McEWAN on the Navier-Stokes equations, which govern everything from weather prediction to aircraft design and blood flow * cosmologist LAWRENCE M. KRAUSS on the hidden blessings of uncertainty * psychologist STEVEN PINKER on the fight against entropy * Nobel Prize–winning economist RICHARD THALER on the visionary power of the “premortem” * Grammy Award–winning musician BRIAN ENO on confirmation bias in the Internet age * advertising guru RORY SUTHERLAND on the world-changing power of sex appeal * Harvard physicist LISA RANDALL on the power of the obvious * Wired founding editor KEVIN KELLY on how to optimize your chances at success * Nobel Prize winner FRANK WILCZEK on the creative potential of complementarity * Pulitzer Prize–winning New York Times reporter JOHN MARKOFF on the synthetic metamaterials that soon will transform industry and technology * euroscientist SAM HARRIS on the lost art of intellectual honesty *Berkeley psychologist ALISON GOPNIK on the role of life history in the human story, and many others.
What should we be worried about? That is the question John Brockman, publisher of Edge.org ("The world's smartest website"—The Guardian), posed to the planet's most influential minds. He asked them to disclose something that, for scientific reasons, worries them—particularly scenarios that aren't on the popular radar yet. Encompassing neuroscience, economics, philosophy, physics, psychology, biology, and more—here are 150 ideas that will revolutionize your understanding of the world.
Steven Pinker uncovers the real risk factors for war ● Mihaly Csikszentmihalyi peers into the coming virtual abyss ● Nobel laureate Frank Wilczek laments our squandered opportunities to prevent global catastrophe ● Seth Lloyd calculates the threat of a financial black hole ● Alison Gopnik on the loss of childhood ● Nassim Nicholas Taleb explains why firefighters understand risk far better than economic "experts" ● Matt Ridley on the alarming re-emergence of superstition ● Daniel C. Dennett and george dyson ponder the impact of a major breakdown of the Internet ● Jennifer Jacquet fears human-induced damage to the planet due to "the Anthropocebo Effect" ● Douglas Rushkoff fears humanity is losing its soul ● Nicholas Carr on the "patience deficit" ● Tim O'Reilly foresees a coming new Dark Age ● Scott Atran on the homogenization of human experience ● Sherry Turkle explores what's lost when kids are constantly connected ● Kevin Kelly outlines the looming "underpopulation bomb" ● Helen Fisher on the fate of men ● Lawrence Krauss dreads what we don't know about the universe ● Susan Blackmore on the loss of manual skills ● Kate Jeffery on the death of death ● plus J. Craig Venter, Daniel Goleman, Virginia Heffernan, Sam Harris, Brian Eno, Martin Rees, and more
From the bestselling authors of Thinking, Fast and Slow; The Black Swan; and Stumbling on Happiness comes a cutting-edge exploration of the mysteries of rational thought, decision-making, intuition, morality, willpower, problem-solving, prediction, forecasting, unconscious behavior, and beyond. Edited by John Brockman, publisher of Edge.org ("The world's smartest website"—The Guardian), Thinking presents original ideas by today's leading psychologists, neuroscientists, and philosophers who are radically expanding our understanding of human thought.
Daniel Kahneman on the power (and pitfalls) of human intuition and "unconscious" thinking • Daniel Gilbert on desire, prediction, and why getting what we want doesn't always make us happy • Nassim Nicholas Taleb on the limitations of statistics in guiding decision-making • Vilayanur Ramachandran on the scientific underpinnings of human nature • Simon Baron-Cohen on the startling effects of testosterone on the brain • Daniel C. Dennett on decoding the architecture of the "normal" human mind • Sarah-Jayne Blakemore on mental disorders and the crucial developmental phase of adolescence • Jonathan Haidt, Sam Harris, and Roy Baumeister on the science of morality, ethics, and the emerging synthesis of evolutionary and biological thinking • Gerd Gigerenzer on rationality and what informs our choices
Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.
The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.
In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.