How to Be a Capitalist Without Any Capital: The Four Rules You Must Break To Get Rich

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You don't need to be Ivy League educated, have money, be creative, or even have an idea to get rich. You just need to be willing to break the rules.


At nineteen, I founded a software company with $119 in my bank account. Five years later, it was valued at $10.5 million. I don't consider myself exceptionally brilliant. I just realized something few people know: You don't need lots of money or an original idea to get really rich.

Now, I make more than $100,000 in passive income every month, while also running my own private equity firm and hosting The Top Entrepreneurs podcast, which has more than 10 million downloads. This book will show you how I went from college dropout to member of the New Rich. And I'm holding nothing back. You'll see my tax returns, my profit and loss statements, my email negotiations when buying and selling companies.

It's time to forget your grandfather's advice. I'll teach you how to be a modern opportunist--investor, entrepreneur, or side hustler--by breaking these four golden rules of the old guard:

1.Focus on one skill: Wrong. Don't cultivate one great skill to get ahead. In today's business world, success goes to the multitaskers.
2.Be unique: Wrong. The way to get rich is not by launching a new idea but by aggressively copying others and then adding your own twist.
3.Focus on one goal: Wrong. Focus instead on creating a system to produce the outcome you want, not just once, but over and over again.
4.Appeal to the masses: Wrong. The masses are broke ($4k average net worth in America?). Let others cut a trail through the jungle so you can peacefully walk in and capitalize on their hard work.

By rejecting these defunct rules and following my unconventional path, you can copy other people's ideas shamelessly, bootstrap a start-up with almost no funding, invest in small local businesses for huge payoffs, and reap all the benefits.
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About the author

Nathan Latka is the principal of Latka Capital; executive producer and host of The Top Entrepreneurs podcast; and CEO at two companies he's recently purchased. He is also the star of the hit reality show Latka's Money (more than one million viewers tune in every episode) and CNBC's Million Dollar Roadtrip. He is the founder of the software company Heyo. This is his first book (and we had to pay him a lot to reveal it all!).
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Additional Information

Publisher
Penguin
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Published on
Mar 5, 2019
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Pages
288
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ISBN
9780525534457
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Language
English
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Genres
Business & Economics / Entrepreneurship
Business & Economics / Motivational
Business & Economics / Personal Success
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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In this deluxe edition with one hour of bonus content, listen to author Srinivas Rao and business partner, Brian Koehn, discuss their life-changing journey with Unmistakable Creative—and how they charted their own course to becoming unmistakable.


Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don’t be the best, be the only.
 
You’re on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited.
 
Srinivas Rao gets it. As a new business school graduate, Srinivas’s dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf. 
 
He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don’t be just one among many—be the only. Be unmistakable. 
 
Trying to be the best will chain you to others’ definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy’s art or Tim Burton’s films, unmistakable work needs no signature and has no precedent. 
 
Whether you’re a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.
Starting your own business is hard. But the biggest obstacles often have less to do with time and money, and more to do with fear and doubt.

In What If? and Why Not? serial entrepreneur and small business advocate Jen Groover—creator of the Butler Bag and creator and host of Launcher’s Café, an online community for entrepreneurs—shows you how to transform your fears into action by rethinking the negative questions that can lead to failure before you even get started.

Being an entrepreneur, Groover says, isn’t just about selling a product. It’s about personal growth—about taking your vision and bringing it to fruition, and about always pushing yourself to take that vision further. What gets in your way isn’t the money you don’t have, or what you don’t know about the industry you want to get into—it’s believing you can’t do it, that you don’t have the power or the resources you need to make your dream into a reality.

Groover walks you step by step through ten negative “What If?” questions—What if I don’t know what I’m doing? What if I don’t have the money? What if I fail?—and how to turn them around by asking yourself: What if I can learn? What if I don’t need much money? What if I succeed? She also asks “What Not?”: Why not find a mentor or take a class? Why not ask for investors? Why not try?

With dozens of personal stories from successful entrepreneurs in areas as diverse as dog walking and handbag-invention, plus practical advice for every step of your journey, What If? and Why Not? is the most complete guide available to help you you start the business of your dreams.
What are you waiting for?

Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including:

a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship

In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things.

If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you.

Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org

So, what are you waiting for?

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