Eyes Wide Open: How to Make Smart Decisions in a Confusing World

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Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreena Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.

In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.

To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.

In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.

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About the author

Noreena Hertz is a bestselling author, academic, and thinker. She has provided keynote addresses at TED and the World Economic Forum, sits on the board of Warner Music Group, and advises a range of major corporations. She is an honorary professor at the Centre for the Study of Decision-Making Uncertainty at University College London.

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Additional Information

Publisher
Harper Collins
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Published on
Sep 24, 2013
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Pages
352
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ISBN
9780062268631
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Features
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Language
English
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Genres
Business & Economics / Decision-Making & Problem Solving
Business & Economics / General
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Named one of the best books of the year by The Sunday Times of London, and already a bestseller in England, Noreena Hertz's The Silent Takeover explains how corporations in the age of globalization are changing our lives, our society, and our future -- and are threatening the very basis of our democracy.
Of the world's 100 largest economies, fifty-one are now corporations, only forty-nine are nation-states. The sales of General Motors and Ford are greater than the GDP (gross domestic product) of the whole of sub-Saharan Africa, and Wal-Mart now has a turnover higher than the revenues of most of the states of Eastern Europe. Yet few of us are fully aware of the growing dominance of big business: newspapers continue to place news of the actions of governments on the front page, with business news relegated to the inside pages. But do governments really have more influence over our lives than businesses? Do the parties for which we vote have any real freedom of choice in their actions?
Already sparking intense debate in England and on the Continent, The Silent Takeover provides a new and startling take on the way we live now and who really governs us. The widely acclaimed young socio-economist Noreena Hertz brilliantly and passionately reveals how corporations across the world manipulate and pressure governments by means both legal and illegal; how protest, be it in the form of the protesters of Seattle and Genoa or the boycotting of genetically altered foods, is often becoming a more effective political weapon than the ballot-box; and how corporations in many parts of the world are taking over from the state responsibility for everything from providing technology for schools to healthcare for the community.
While the activities of business, frequently under pressure from the media and the consuming public, can range from the beneficial to the pernicious, neither public protest nor corporate power is in any way democratic. What is the fate of democracy in the world of the silent takeover?
The Silent Takeover asks us to recognize the growing contradictions of a world divided between haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. In the face of these unacceptable extremes, Noreena Hertz outlines a new agenda to revitalize politics and renew democracy.
Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the ten best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

INSTANT NEW YORK TIMES BESTSELLER

“One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates

“Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates

Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.

In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).

Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.

It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.

Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.

---

“This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.

Named one of the best books of the year by The Sunday Times of London, and already a bestseller in England, Noreena Hertz's The Silent Takeover explains how corporations in the age of globalization are changing our lives, our society, and our future -- and are threatening the very basis of our democracy.
Of the world's 100 largest economies, fifty-one are now corporations, only forty-nine are nation-states. The sales of General Motors and Ford are greater than the GDP (gross domestic product) of the whole of sub-Saharan Africa, and Wal-Mart now has a turnover higher than the revenues of most of the states of Eastern Europe. Yet few of us are fully aware of the growing dominance of big business: newspapers continue to place news of the actions of governments on the front page, with business news relegated to the inside pages. But do governments really have more influence over our lives than businesses? Do the parties for which we vote have any real freedom of choice in their actions?
Already sparking intense debate in England and on the Continent, The Silent Takeover provides a new and startling take on the way we live now and who really governs us. The widely acclaimed young socio-economist Noreena Hertz brilliantly and passionately reveals how corporations across the world manipulate and pressure governments by means both legal and illegal; how protest, be it in the form of the protesters of Seattle and Genoa or the boycotting of genetically altered foods, is often becoming a more effective political weapon than the ballot-box; and how corporations in many parts of the world are taking over from the state responsibility for everything from providing technology for schools to healthcare for the community.
While the activities of business, frequently under pressure from the media and the consuming public, can range from the beneficial to the pernicious, neither public protest nor corporate power is in any way democratic. What is the fate of democracy in the world of the silent takeover?
The Silent Takeover asks us to recognize the growing contradictions of a world divided between haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. In the face of these unacceptable extremes, Noreena Hertz outlines a new agenda to revitalize politics and renew democracy.
Tomamos 10.000 decisões por dia. A maior parte delas têm pouca ou nenhuma importância. Outras são absolutamente decisivas. Se quer decidir bem, comece por ler este texto. Só no que diz respeito à comida, em média tomamos 227 decisões por dia (café ou descafeinado? Italiana ou a bica cheia?). Se forem questões mais complexas (compra de casa, a escola dos filhos, férias) o número de decisões envolvidas dispara. E a informação que temos de reunir e processar é praticamente infinita. Noreena Hertz, uma das mais relevantes pensadoras britânicas da actualidade, passou parte da vida a aconselhar governos, primeiros-ministros e grandes corporações. Quando ficou seriamente doente, apercebeu-se de que os médicos não acertavam no diagnóstico. O facto chocou-a: queria tomar uma decisão baseada na opinião de especialistas, mas estes falhavam. Ao tentar perceber porquê, começou a pesquisar a fundo o processo de tomada de decisões, quer na esfera privada, quer a nível governamental ou empresarial. O resultado foi O Tigre e a Serpente, uma obra notável, multidisciplinar, que alerta para os entraves a uma decisão correcta – a opinião dos peritos, a manipulação da informação – e apresenta soluções testadas empiricamente para os contornar. Por outras palavras, se quer tomar decisões inteligentes, pode começar por esta: leia o livro.Noreena Hertz é uma das mais destacadas académicas e pensadoras da atualidade. Formou-se em Filosofia e Economia pela University College of London. Pouco depois concluía o mestrado em Wharton e o doutoramento em Cambridge. Durante cinco anos trabalhou com o Banco Mundial na Rússia, de onde foi “desviada” por Michael Porter – que a incumbiu de implementar os laços comerciais entre quatro nações em conflito: Israel, Palestina, Egipto e Jordânia. É autora de dois livros tão polémicos como proféticos: The Silent Takeover, (sobre os perigos da globalização) publicado em 2001 e IOU (sobre a ameaça da dívida pública) publicado em 2004. É professora catedrática de Globalização na Duisberg School of Finance (Amsterdão) e directora do Centre for International Business and Management (Universidade de Cambridge). E é uma das mais solicitadas conferencistas pela TED / Talks e pelo World Economic Forum de Davos.
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