Responsible Business: A Textbook for Theory, Practice and Change

Editorial Digital del Tecnológico de Monterrey
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 This eBook provides a theoretically sound, but highly relevant, introduction to the topic of socially and environmentally responsible business. While the eBook strongly draws from the classic background theories such as business ethics, sustainable development, and corporate social responsibility, those concepts are applied to the most current practices. Practice boxes highlight interesting details, cases and statistics; figures extensively illustrate the theoretical concepts; and end-of-chapter review questions assure the learning process. Recommended links and further readings both deepen an understanding of theoretical knowledge and allow application in each chapter.

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About the author

Oliver Laasch 

Professor at Tecnologico de Monterrey, Campus San Luis Potosí. He is a professor of responsible business and director of the Center for Sustainability and Responsibility. He also is professor and academic coordinator for the Masters Program in Responsible Management at Steinbeis University in Berlin. Oliver is co-leader of the United Nations PRME Working Group on Executive Education, co-editor of the guide Implementing PRME in Executive Education, and lead author of the first PRME textbook to be published. Oliver has contributed to landmark publications in responsible business, such as the A-Z of Corporate Social Responsibility and has published to mainstream responsible management in scientific journals such as in Business Communications Quarterly. As a trainer, coach and consultant in responsible business, Oliver has collaborated with more than 100 businesses from small entrepreneurs to multinational corporations. His broad teaching experiences in responsible business includes full courses in sustainable development, sustainable leadership, social entrepreneurship, environmental economics, social- and cause-related marketing, sustainable innovation, ethics management, and international norms in responsible business.”

Roger Conaway

Professor in the School of Business at the Tecnológico de Monterrey, Campus San Luis Potosí, México, teaching courses in international business and entrepreneurship. He is co-author of four books. Currently, he is co-authoring with Oliver Laasch, Communicating Corporate Social Responsibility (Business Expert Press, 2012) and with Oliver Laasch and Nick Tolhurst, Responsibility Management: Maximizing Social and Environmental Business Performance (2014), a United Nations PRME textbook. Formerly a distinguished professor at the University of Texas, Tyler campus, Dr. Conaway is a past President of the Association for Business Communication. He is also a professor in the Master of Arts in Responsible Management program, Steinbeis University, Berlin, Germany.

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Additional Information

Editorial Digital del Tecnológico de Monterrey
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Published on
Dec 13, 2013
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Business & Economics / Environmental Economics
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Content Protection
This content is DRM protected.
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