Professor at Tecnologico de Monterrey, Campus San Luis Potosí. He is a professor of responsible business and director of the Center for Sustainability and Responsibility. He also is professor and academic coordinator for the Masters Program in Responsible Management at Steinbeis University in Berlin. Oliver is co-leader of the United Nations PRME Working Group on Executive Education, co-editor of the guide Implementing PRME in Executive Education, and lead author of the first PRME textbook to be published. Oliver has contributed to landmark publications in responsible business, such as the A-Z of Corporate Social Responsibility and has published to mainstream responsible management in scientific journals such as in Business Communications Quarterly. As a trainer, coach and consultant in responsible business, Oliver has collaborated with more than 100 businesses from small entrepreneurs to multinational corporations. His broad teaching experiences in responsible business includes full courses in sustainable development, sustainable leadership, social entrepreneurship, environmental economics, social- and cause-related marketing, sustainable innovation, ethics management, and international norms in responsible business.”
Professor in the School of Business at the Tecnológico de Monterrey, Campus San Luis Potosí, México, teaching courses in international business and entrepreneurship. He is co-author of four books. Currently, he is co-authoring with Oliver Laasch, Communicating Corporate Social Responsibility (Business Expert Press, 2012) and with Oliver Laasch and Nick Tolhurst, Responsibility Management: Maximizing Social and Environmental Business Performance (2014), a United Nations PRME textbook. Formerly a distinguished professor at the University of Texas, Tyler campus, Dr. Conaway is a past President of the Association for Business Communication. He is also a professor in the Master of Arts in Responsible Management program, Steinbeis University, Berlin, Germany.
Drawing from the classic background theories such as corporate sustainability, business ethics, and corporate social responsibility, these concepts are applied to the most up-to-date practices. The book covers an international perspective, featuring cases from countries all around the world, has a strong theoretical basis, and fully integrates the topics of sustainability, responsibility and ethics.The book includes a wide variety of tools for change at individual, company and systemic levels. Published with the Principles for Responsible Management Education (PRME), a United Nations Global Compact supported initiative, this is both an essential resource for business students at all levels and self-study handbook for executives.
Many accounts of CSR assume a consistent model of capitalism around the world. It is suggested that capitalism can be given a human face, as companies adopt programmes which go beyond the minimum legal requirements. This builds on traditions of optional corporate philanthropy. However, without changing the underlying working of the company, only cosmetic changes are made. In the author's words: “lipstick is applied to the capitalist pig”.
It can be a mistake to read too much into “Responsible Management”, when the culture of management is designed around irresponsibility. Companies have developed elaborate schemes of outsourcing, in an environment of limited liability. This cannot easily be overcome through gestures. This book seeks to engage readers and to provoke thoughts. It can be angry and polemical, but it points a finger directly at ongoing superficial developments.
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.