Sunil K. Parameswaran is currently Professor of Finance at SDM-IMD, Mysore. He has been regularly conducting training programs for leading Indian IT companies. Dr. Parameswaran obtained his PGDM from IIM Bangalore, and Ph.D (Finance) from the Fuqua School of Business, Duke University, North Carolina. A prolific writer, Dr. Parameswaran has published 11 books with Tata McGraw-Hill and John Wiley.
From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Fundamentals of Financial Instruments deals with theglobal financial markets and the instruments in which they trade.While most books on finance tend to be heavily mathematical, thisbook emphasizes the concepts in a logical, sequential fashion,introducing mathematical concepts only at the relevant times. As aresult, the reader gains conceptual clarity reinforced by just theright level of technical detail to ensure a comprehensive exposureto the skills needed in the financial world.Establishes a strong foundation for understanding globalmarketsActs as an invaluable resource for those considering a careerin the financial marketsOffers an accessible yet in-depth treatise on modern financialinstrumentsPresents a logical navigational path for a typical student offinance who is attempting to come to terms with the intricacies ofthe subject
Covering the fundamentals of various types of assets in a singlevolume, Fundamentals of Financial Instruments is a compactyet comprehensive one-stop reference for students and professionalsin finance and economics.
Dean of TTUHSC School of Medicine, Executive Vice President and Provost, Texas Tech University Health Sciences Center, author of Anatomy of a Kidnapping: A Doctors Story
Overcomer is the incredible story of constant failures and the never-ending uphill climb of a young womans journey towards fulfilling her dreams. This is the story of the modern-day Gideon and of how, when God has laid out plans for someone, He will be the one to bring the victory no matter how impossible the situation may seem. From failing out of a world-renowned institution to matching into one of the most competitive specialties in the country, this story highlights one of the most important fundamental principles of the Bible: nothing is impossible with God.