Sunil K. Parameswaran is currently Professor of Finance at SDM-IMD, Mysore. He has been regularly conducting training programs for leading Indian IT companies. Dr. Parameswaran obtained his PGDM from IIM Bangalore, and Ph.D (Finance) from the Fuqua School of Business, Duke University, North Carolina. A prolific writer, Dr. Parameswaran has published 11 books with Tata McGraw-Hill and John Wiley.
From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
To further demystify the methods of obtaining all such facts about the Sun, a chapter is solely devoted to the different kinds of solar telescopes operating at different wavelengths and also at different locations ranging from outer space to deep underground, where solar neutrino flux is measured. The entire discussion is interspersed with historical encounters between giants of science to show the human face of scientific research.