American Motors Corporation: The Rise and Fall of America's Last Independent Automaker

Motorbooks
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DIVIn American Motors Corporation: The Rise and Fall of America's Last Independent Automaker, author Patrick Foster provides the ultimate inside look into an American corporation that rose from the death throes of a once-thriving independent auto industry, putting up a valiant fight for nearly half a century before succumbing to the inexorable will of the corporate machine. Born from the ashes of Hudson and Nash, AMC represented a last, desperate attempt at survival for an independent automobile company. Thanks to the steady, capable leadership of George Romney, the company not only survived, but thrived, riding on the success of the firm's small, economical cars like the Rambler. But when competition arose from Ford, Plymouth, and Chevrolet and the market began to shift toward performance and luxury cars, AMC found itself poorly prepared to compete with its bigger rivals. With the fuel crisis of the 1970s, the small cars from AMC once again refilled corporate coffers, and the firm's purchase of the Jeep brand also generated profits—but ultimately, it was too little, too late. Even a partnership with French automaker Renault and the introduction of all-wheel-drive cars couldn't save AMC. In 1987, Chrysler Corporation purchased AMC and the story of the last independent automaker came to an end. This engaging book, from one of America’s best-known automotive writers, tells the entire AMC story from its inception to its ultimate demise.
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About the author

DIVOne of America's best-known automotive writers, Pat Foster (Milford, CT) has spent 20 years studying various aspects of the automotive industry and at one time almost started his own car company. An authority figure on AMC and its various branches, Pat has written a number of books on that automaker and many others, including Jeep and Studebaker. His writing has appeared in about every car magazine out there, he has won awards for his books and articles from the AACA (Antique Automobile Club of America) and SAH (Society of Automotive Historians), and he even helped found the SAH Press./div
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Additional Information

Publisher
Motorbooks
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Published on
Nov 25, 2013
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Pages
208
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ISBN
9781610588584
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Best For
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Language
English
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Genres
Transportation / Automotive / Antique & Classic
Transportation / Automotive / History
Transportation / Automotive / Pictorial
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Content Protection
This content is DRM protected.
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