Grouped: How small groups of friends are the key to influence on the social web

New Riders
2
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The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
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About the author

Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. Prior to Facebook, Paul led Google’s social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. He has worked in the user experience field for the last 11 years, as a product designer with Dyson, a consultant for clients including Vodafone, the BBC, and the Guardian, and as a researcher in the fields of social behavior and technology across Europe, the U.S., and Asia.

For more information on Paul’s work, visit his site ThinkOutsideIn.com
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Additional Information

Publisher
New Riders
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Published on
Nov 22, 2011
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Pages
168
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ISBN
9780132854290
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Language
English
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Genres
Computers / Web / Social Media
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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than the surface of its pages. The characters and their world come alive,

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Conversation Starters is peppered with questions designed to

bring us beneath the surface of the page

and invite us into the world that lives on.

These questions can be used to create hours of conversation:

Foster a deeper understanding of the book

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Assist in the study of the book, either individually or corporately

Explore unseen realms of the book as never seen before

Disclaimer: This book you are about to enjoy is an independent companion resource of the original book, enhancing your experience. If you have not yet purchased a copy of the original book, please do before purchasing this unofficial Conversation Starters.

© Copyright 2018 Download your copy now on sale

Read it on your PC, Mac, iOS or Android smartphone, tablet devices.

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A Brief Look Inside:

EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPER

than the surface of its pages. The characters and their world come alive,

and the characters and its world still live on.

Conversation Starters is peppered with questions designed to

bring us beneath the surface of the page

and invite us into the world that lives on.

These questions can be used to create hours of conversation:

• Foster a deeper understanding of the book

• Promote an atmosphere of discussion for groups

• Assist in the study of the book, either individually or corporately

• Explore unseen realms of the book as never seen before

Disclaimer: This book you are about to enjoy is an independent companion resource of the original book, enhancing your experience. If you have not yet purchased a copy of the original book, please do before purchasing this unofficial Conversation Starters.

© Copyright 2018 Download your copy now on sale

Read it on your PC, Mac, iOS or Android smartphone, tablet devices.

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