Flipping for Success confronts today’s disruptive business challenges through the lens of re-examining business strategy, and in particular how to be better at strategic execution.
We are seeing more business disruption than in the past three to four decades. The old ways of growing an existing market and competing on price are yesterday’s formula for success. The other form of competition, differentiation, has leap frogged into the spotlight as the preferred way to compete. This word goes by another more common name, innovation.
Never has there been this level of competitive pressure on businesses for the past two generations. Those businesses that wait too long to transform themselves are doomed to the history books.
Unfortunately many businesses lack the adequate instruments to make this successful transformation. To complicate matters many businesses have been internally designed around the slower, compete on price, form of competition. These existing internal structures prevent them from making this change.
This book explores the question ‘why change now’ and offers up approaches to rewiring business strategy for a new consumer age. It is a must read for board members, leaders and strategists wrestling with a host of planning challenges in their organisations today.
About the author
Paul is a new and emerging type of strategic expert who views the world inclusive of, and also beyond the traditional boundaries of financial and investment capital. Like many others, Paul entered the workforce thinking competition was simply a model based on grow your market as fast as you can and remain competitive on price. Coming from a technology background and witnessing first hand the various iterations of technology disruptions along the way, he began to see business strategy as something more than a set of operational efficiencies and mergers and acquisitions. This has helped form his underlying philosophy – the art of strategy needs to be reborn and harnessed in a truly innovative, differential way.
Spanning a 20-year IT career, Paul is a senior leader in business-to-technology enterprise planning, challenging the status quo with new and innovative approaches to transforming an organisation. He spent a dozen years serving as an advisory and delivery consultant across nearly every major industry. This breadth of experiences laid the foundation for his book.
Paul has been fortunate enough to work for the likes of Deloitte, Oracle and Sybase as well as a host of other firms. He holds a Bachelors and Masters degree from the US, with additional tertiary education in Europe, Latin American and Australia.
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