Havensea was a traditional family-friendly British seaside resort until the doggers – people who engage in group outdoor sex, decided to meet in a car park at the local nature reserve.
Glen, the editor of the local newspaper decides to publish a pic (pic) of them to boost the shrinking circulation of his ‘paper, but Jade, his young female journalist, is opposed to the scheme and tries to sabotage it.
He orders Luke, his young Press photographer, and a former Special Forces soldier, to take the pic of them and he agrees despite Jade’s pleas not to take it.
Glen also orders Luke to take some advertising pics at a new local business which he discovers sells inflatable sex dolls.
It is owned by Zanna, an eccentric female former Royal Navy officer who sometimes acts as if she is still at sea.
Luke decides to avoid taking the pic by taking one of the sex dolls, instead, and trying to convince Glen that they are the doggers.
Meanwhile, Glen hires someone else, an unemployed family man called Andy, to take the pic.
He is excited by the prospect of becoming a Press photographer but is also afraid that his wife and kids will find out what kind of pic it is.
Alan Jones, a local councillor, who is fanatically pro-Havensea and is bitterly opposed to the pic being taken, arranges for Luke to be attacked to prevent him from taking it.
He also meets Kitty, an attractive female visitor from Canada.
She believes that he is interested in her, but is he just using her to publicise Havensea in the Canadian tourism market instead?
Among the final scenes.
Jade investigates the doggers but is trapped by them in a deserted car park at night.
Luke and Zanna are trapped by the tide and try to paddle across the flooded marsh on the inflatable sex dolls.
Will they make it?
Andy is also trapped by the tide and tries to escape on a passing piece of sea junk.
Luke and Jade meet again.
Can they be friends again - or more than just friends?