Small Business Marketing For Dummies

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Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost.  It shows you how to build your company’s profile, attract new customers and keep them coming back for more.

Inside you will learn how to:

  • Create an achievable marketing plan
  • Use social media and the web to attract and keep customers
  • Communicate with your customers through winning emails, newsletters, blogs and more
  • Make use of affordable advertising solutions in print and other media
  • Get great PR for your business
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About the author

Paul Lancaster is a small business expert, consultant and inbound marketing specialist based in Newcastle upon Tyne. He held web and marketing roles for Sage, British Airways and Shell LiveWIRE. Paul is an active supporter of youth start-up and entrepreneurship programmes throughout the UK. Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and columnist. Visit her website at www.bizstrong.com.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Nov 12, 2013
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Pages
384
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ISBN
9781118730805
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Language
English
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Genres
Business & Economics / Small Business
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Available on Android devices
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