Small Business Marketing For Dummies

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Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more.

Inside you will learn how to:

  • Create an achievable marketing plan
  • Use social media and the web to attract and keep customers
  • Communicate with your customers through winning emails, newsletters, blogs and more
  • Make use of affordable advertising solutions in print and other media
  • Get great PR for your business
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About the author

Paul Lancaster is a small business expert, consultant and inbound marketing specialist based in Newcastle upon Tyne. He held web and marketing roles for Sage, British Airways and Shell LiveWIRE. Paul is an active supporter of youth start-up and entrepreneurship programmes throughout the UK. Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and columnist. Visit her website at www.bizstrong.com.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Nov 12, 2013
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Pages
384
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ISBN
9781118730805
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Language
English
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Genres
Business & Economics / Small Business
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Available on Android devices
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Les Jardins de la Grelinette is a micro-farm located in eastern Quebec, just north of the American border. Growing on just 1.5 acres, owners Jean-Martin and Maude-Helène feed more than two hundred families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they’ve developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

The Market Gardener is a compendium of la Grelinette’s proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on:

Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery, and minimum tillage practices Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods, and pricing approaches

Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable. Making a living wage farming without big capital outlay or acreages may be closer than you think.

Jean-Martin Fortier is a passionate advocate of strong local food systems and founder of Les Jardins de la Grelinette, an internationally recognized model for successful biointensive micro-farming.

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