Domain 360: The Fundamentals of Buying & Selling Domain Names

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Domains 360 provides a road map for success, offering not just an explanation of why domain names are so important to the digital ecosystem or how anyone can profit from an investment in them, but also incredibly practical guidance on how to choose them and powerful insights on ways in which you can make the most of domain name assets while they are under your control. The domain name space is an exciting one – full of potential and opportunity, and Domains 360 provides the insights necessary to accelerate success when it comes to buying and selling domain names for profit.


Whether you are an experienced domainer or just starting out, Domains 360 will take you to the next level by guiding you through the fundamentals of domain name success.




What’s Inside Domains 360?
Inside readers will discover...
+ A Brief History of Domains
+ Details on the Technical Landscape
+ Guidance on Mastering Domain Management
+ Tips for Establishing Domain Portfolios
+ Insights on Buying & Selling Direct
+ and much more!
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Additional Information

Publisher
Publishdrive
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Published on
Feb 15, 2016
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Pages
200
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ISBN
9781310701115
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Language
English
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Genres
Business & Economics / Marketing / Direct
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Content Protection
This content is DRM protected.
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Available on Android devices
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Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a newspin to selling. Joe Vitale has taken hypnotic words to set theperfect sales environment and then shows us how to use those wordsto motivate a prospect to take the action you want. This is truly anew and effective approach to copywriting, which I stronglyrecommend you learn. It's pure genius."
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"I am a huge fan of Vitale and his books, and Hypnotic Writing(first published more than twenty years ago), is my absolutefavorite. Updated with additional text and fresh examples,especially from e-mail writing, Joe's specialty, Hypnotic Writingis the most important book on copywriting (yes, that's really whatit is about) to be published in this century. Read it. It will makeyou a better copywriter, period."
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"I couldn't put this book down. It's eye opening and filled withgenuinely new stuff about writing and persuading better. And itcommunicates it brilliantly and teaches it brilliantly-exemplifyingthe techniques by the writing of the book itself as you goalong."
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"Hypnotic Writing is packed with so much great information it'shard to know where to start. The insights, strategies, and tacticsin the book are easy to apply yet deliver one heck of a punch. Andin case there's any question how to apply them, thebefore-and-after case studies drive the points home like nothingelse can. Hypnotic Writing is not just about hypnotic writing. Itis hypnotic writing. On the count of three, you're going to loveit. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

 


In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. 


The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: 

Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service.


If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees?


The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. 

The rewards are there for the taking, and the pathway to achieving them is now clearly marked.




From the Hardcover edition.
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs. 

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.   

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Become a direct sales success story with this insider guide tomaking it big

Direct Selling For Dummies is the perfect resource foranyone involved or interested in direct sales. Written by a 35-yearveteran of this booming industry, this useful guide teaches youeverything you need to know to achieve and maintain lastingsuccess. You'll learn the insider tips that only the pros know, andhow to structure your business, your time, and your customerrelationships to optimize sales and achieve your goals. Compareparty plans, multi-level marketing, and hybrid models to see whereyour talents fit best, and discover the most effective ways topromote your products and get people interested. You'll leveragesocial media as one of the most powerful tools in modern sales, andgain new ideas for recruiting, booking, and time management. Withclear guidance and a fun, friendly style, this book gives you thestrategies you need to be a direct sales success.

The direct sales industry is going strong, with moreparticipants now than any time in the past, yet with lessface-to-face engagement. Businesses are operating online, peopleare shopping online, and more people are recruiting throughplatforms like social media. If you hope to be a direct salessuccess, now is the time to get up to speed on what that meanstoday. This book shows you everything you need to know, and givesyou the tools you need to put your ideas into action.

Choose the right direct sales modelSecure bookings and manage your timeRecruit and drive interest in the product and companyHarness the power of social media to make sales

Direct sales can be your ticket to independence. Stop punchingthe clock and become your own boss — and watch your incomegrow. With Direct Selling For Dummies, you'll have theskills and information you need to be a success.

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