Marketing 3.0

LID Editorial
56
Free sample

Kotler, con Kartajaya y Setiawan, desvela cómo las empresas más influyentes atraen a sus clientes a través de un marketing basado en valores. Con prólogo de Susilo Bambang Yudhoyono.
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About the author

Es considerado el padre del marketing moderno y es autor de los libros más influyentes sobre la materia. Conferenciante internacional, fue nombrado por Wall Street Journal como uno de los seis pensadores más acreditados de gestión. Sus libros han definido el mundo del marketing en los últimos 40 años. Ha recibido numerosos premios y reconocimientos académicos a su labor.

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4.6
56 total
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Additional Information

Publisher
LID Editorial
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Published on
Feb 28, 2018
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Pages
224
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ISBN
9788483565391
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Language
Spanish
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Genres
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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