The Ultimate Survival Guide for Business in Japan: « Japan Series » : Livre II

Philippe Huysveld

août 2014 · Japan series Livre 2 · Google.com

À propos de cet e-book

The first edition of this book was released under digital format (eBook) in 2014. In 2015, a second edition of the eBook was released, containing, besides minor changes here and there, two important additions: Chapter VII about “the Japanese Consumer Mindset” and Chapter XI about “3 Keys for Success in Japan”. In 2017, the third edition is being released with a new Table of Contents and a revision of Chapter XI, becoming “5 Keys for Success in Japan”.

This book is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).

In this book, we show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.

Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Commercer avec le Japon, Doing Business with Japan, Commercer au Japon, Doing Business in Japan, Faire des Affaires au Japon, Marketing in Japan, Japan B2B Sales, Japan B2C Sales, Selling in Japan, Vendre au Japon, Exporter vers le Japon, Export to Japan, S'implanter au Japon, Set up an office in Japan, Japan Entry Strategies, Trade with Japan, Doing Business with the Japanese, Faire des Affaires avec les Japonais, Japan Cross-cultural Management, les Japonais, the Japanese

À propos de l'auteur

With a double Engineering and Business background, holder of an MBA from Kyoto University, after 15 years+ as a Senior Executive, Philippe HUYSVELD is now a Business and Management Consultant. Founder of GBMC (Global Business & Management Consulting, www.gbmc.biz), speaking Japanese, his main domain of business is Europe-Japan Business Consulting.

In addition to Consulting, he has lectured on The History of the Japanese Economy and on Social Structures of Japan at the Cergy-Pontoise University (in the Paris area), within the Master Program in Languages and International Trade – Japanese Markets option.

Philippe HUYSVELD is also the author of the chapter The Japanese B2C Retail Industry in the Digital Age in the academic book Transforming Japanese Business : Rising to the Digital Challenge, Springer Asia, 2020 (Internet link : https://www.springerprofessional.de/en/the-japanese-b2c-retail-industry-in-the-digital-age/17481468)

As a cross-cultural trainer, he also gives seminars, conferences about Japan (https://www.speakersacademy.com/fr/conférencier/philippe-huysveld), as well as leading workshops on «Business Relations with Japan», for various European Economic Agencies or in Business Schools, such as the Vesalius College in Brussels.

 

Besides various papers and reports about Japan and the Europe-Japan relations, he is also the author of the following eight (e)Books:

 

 

1.    Lecture Economique de l'Histoire du Japon, Paris, Lulu/KOBO/Google Play & Amazon, 2013 (Internet link : https://www.amazon.fr/dp/1520797877)

 

2.    The Ultimate Survival Guide for Business in Japan, Paris, Lulu/KOBO/Google Play & Amazon, 2014 (Internet link : https://www.amazon.fr/dp/1520807325)

 

3.    MOSAICA JAPONICA : Lecture Culturelle du Japon socio-économique, Paris, Les Editions L’Harmattan, 2018 (Internet link : https://www.editions-harmattan.fr/catalogue/livre/mosaica-japonica/17604)

 

4.    Chronique du Japon des Années 90, Paris, Lulu.com/KOBO/Google Play & Amazon, 2017 (Internet link : https://www.amazon.fr/dp/152083019X)

 

5.    Mastering Japan Business, Paris, Lulu.com/KOBO/Google Play & Amazon, 2017. (Internet link : https://www.amazon.fr/dp/154978501X)

 

6.    Bridges to Japanese Business Etiquette, Paris, Lulu.com/KOBO/Google Play & Amazon, 2018. (Internet link : https://www.amazon.fr/dp/1718054785)

 

7.    Voyage au centre du Japon des années 90, Paris, Editions du Net, 2021 (Lien Internet : https://www.leseditionsdunet.com/livre/voyage-au-centre-du-japon-des-annees-90)

 

8.    À la recherche du Patrimoine Culturel du Japon, Paris, Editions du Net, 2023 (Lien Internet : https://www.leseditionsdunet.com/livre/la-recherche-du-patrimoine-culturel-du-japon)

 

Contact : [e-mail], www.gbmc.biz, www.philippehuysveld.com