Coca-Globalization: Following Soft Drinks from New York to New Guinea

Springer
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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
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About the author

Robert J. foster is Professor of Anthroplogy and Mercer rugler distinguished Teaching Professor at The University of Rochester.
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Additional Information

Publisher
Springer
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Published on
Feb 4, 2008
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Pages
275
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ISBN
9780230610170
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Best For
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Language
English
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Genres
Business & Economics / General
Business & Economics / International / Economics
Science / Earth Sciences / Geology
Social Science / Anthropology / Cultural & Social
Social Science / Anthropology / General
Social Science / Sociology / General
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Content Protection
This content is DRM protected.
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