Book of Branding: a guide to creating brand identity for startups and beyond
About this ebook
The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.
Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
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About the author
Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint.
Before finding his calling in the creative industry, Czech born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then his eclectic interests have seen him working with some of the biggest brands, companies and bands in the world. Clients include Harry Potter, London Film Museum, Decleor, Adidas, Dolby, WWF and USAID amongst many others. He is also a regular keynote speaker (Adobe Max, OFFF, FITC) guest lecturer and brand ambassador.
This autumn, Malinic is releasing his next highly anticipated book project - an ambitious double release on 24th October 2023 . The first title, Creativity for Sale, is designed to help start and grow creative careers and businesses. The second Mindful Creative shares invaluable advice on understanding and dealing with the highs and lows of creative life, career and business. Both titles should provide anyone with a proven and tested framework for finding success in their career and with systems to avoid burnout, stress and negative impact.
