The Infinite Resource: The Power of Ideas on a Finite Planet

UPNE
17
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Climate change. Finite fossil fuels. Fresh water depletion. Rising commodity prices. Ocean acidification. Overpopulation. Deforestation. Feeding the world's billions.
We're beset by an array of natural resource and environmental challenges. They pose a tremendous risk to human prosperity, to world peace, and to the planet itself.
Yet, if we act, these problems are addressable. Throughout history we've overcome similar problems, but only when we've focused our energies on innovation. For the most valuable resource we have isn't oil, water, gold, or land - it's our stockpile of useful ideas, and our continually growing capacity to expand them.
In this remarkable book, Ramez Naam charts a course to supercharge innovation - by changing the rules of our economy - that can lead the whole world to greater wealth and human well-being, even as we dodge looming resource crunches and environmental disasters and reduce our impact on the planet.
"Most books about the future are written by blinkered Pollyannas or hand-wringing Cassandras. Ramez Naam--Egypt-born, Illinois-raised, a major contributor to the computer revolution--is neither. Having thought about science, technology and the environment for decades, he has become that rarest of creatures: a clear-eyed optimist. Concise, informed and passionately argued, The Infinite Resource both acknowledges the very real dangers that lie ahead for the human enterprise and the equally real possibility that we might not only survive but thrive." --Charles Mann, New York Times bestselling author of 1491 and 1493
"An amazing book. Throughout history, the most important source of new wealth has been new ideas. Naam shows how we can tap into and steer that force to overcome our current problems and help create a world of abundance." --Peter H. Diamandis, MD, chairman and CEO, X PRIZE Foundation; chairman, Singularity University; and author, Abundance--The Future Is Better Than You Think
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About the author

RAMEZ NAAM is a Fellow of the Institute for Ethics and Emerging Technologies. He is a former Microsoft executive, and former CEO of Apex Nanotechnologies, a nanotech startup. He is the author of More Than Human: Embracing the Promise of Biological Enhancement (2005), for which he was awarded the 2005 H.G. Wells Award. He lives in Seattle.
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Reviews

4.2
17 total
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Additional Information

Publisher
UPNE
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Published on
Dec 31, 2013
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Pages
349
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ISBN
9781611683769
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Language
English
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Genres
Business & Economics / Development / Sustainable Development
Business & Economics / Environmental Economics
Business & Economics / Green Business
Nature / Environmental Conservation & Protection
Nature / Natural Resources
Technology & Engineering / Power Resources / Alternative & Renewable
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Jacque Fresco & Roxanne Meadows
FEW TECHNOLOGICAL ACHIEVEMENTS are as impressive as the ability to see our own planet from outer space. The beautiful sphere suspended against the black void of space makes plain the bond that the billions of us on Earth have in common.

This global consciousness inspires space travellers who then provide emotional and spiritual observations. Their views from outer space awaken them to a grand realization that all who share our planet make up a single community. They think this viewpoint will help unite the nations of the world in order to build a peaceful future for the present generation and the ones that follow.

Many poets, philosophers, and writers have criticized the artificial borders that separate people preoccupied with the notion of nationhood. Despite the visions and hopes of astronauts, poets, writers, and visionaries, the reality is that nations are continuously at war with one another, and poverty and hunger prevail in many places throughout the world, including the United States.

So far, no astronaut arriving back on Earth with this new social consciousness has pro- posed to transcend the world's limitations with a world where no national boundaries exist. Each remains loyal to his/her particular nation-state, and doesn’t venture beyond patriotism - "my country, right or wrong" – because doing so may risk their positions.

Most problems we face in the world today are of our own making. We must accept that the future depends upon us. Interventions by mythical or divine characters in white robes descending from the clouds, or by visitors from other worlds, are illusions that cannot solve the problems of our modern world. The future of the world is our responsibility and depends upon decisions we make today. We are our own salvation or damnation. The shape and solutions of the future depend totally on the collective effort of all people working together.


Jim Collins
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"

What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?

By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

Thomas L. Friedman
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