Elements of Effective Communication: 4th Edition

Randal S. Chase · Wayne Shamo

Dec 2012 · Plain & Precious Publishing

About this ebook

Elements of Effective Communication, 4th Edition, is a textbook for Communication 1010, an introductory course in interpersonal and business communication. The course covers all aspects of human communication, including relationships, group communication, organizational communication, public speaking, rhetoric, mass communication, and communication with the new social media. The course is most appropriate for students who major in a subject other than communication but who need education in the fundamentals of human communication in all of its contexts.

About the author

Randal S. Chase spent his childhood years in Nephi, Utah, where his father was a dry land wheat farmer and a businessman. In 1959 their family moved to Salt Lake City and settled in the Holladay area. He married Deborah Johnsen in 1971. They are the parents of six children?two daughters and four sons?and an ever-expanding number of grandchildren. Dr. Chase was a well-known media personality on Salt Lake City radio stations in the 1970s. He left on-air broadcasting in 1978 to develop and market a computer-based management, sales, and music programming system to radio and television stations in the United States, Canada, South America, and Australia. After the business was sold in 1984, he supported his family as a media and business consultant in the Salt Lake City area. Having a great desire to teach young people of college age, he determined in the late 1980s to pursue his doctorate, and received his Ph.D. in Communication from the University of Utah in 1997. He has taught communication courses at that institution as well as at Salt Lake Community College and Dixie State University for 28 years. He served as Communication Department chair and is currently a full-time professor at Dixie State University in St. George, Utah.