Think Like a Publisher: 33 Essential Tips to Write, Promote, and Sell Your Book

Hierophant Publishing
1
Free sample

Straight Talk from a Publisher

The publishing world has changed! An explosion in printed books, E-books, and self-publishing has contributed to more new titles coming to market than ever before. With so much happening, how does a new author stand out from the crowd? Not to mention turn a profit.

In Think Like a Publisher: 33 Essential Tips to Write, Promote, and Sell Your Book, Randy Davila, President of Hampton Roads Publishing & Hierophant Publishing, explains the nuances of the publishing industry in plain English, and gives authors all the tools necessary to be successful in today’s rapidly changing publishing world.

Broken down into three easy to follow categories of Editorial, Marketing, and Business specific tips, Think Like a Publisher offers invaluable insight into how publishers think about manuscripts, marketing, and their partnership with the author.

You will also learn:
  • What publishers (and readers!) look for in a manuscript
  • The most common new author writing mistakes—and how to avoid them
  • The makings of a great book title and cover
  • The pros and cons of self-publishing vs. traditional publishing
  • How to build your author platform and gain a following
  • The ins and outs of the business side of publishing—contracts, royalties, agents, and more!
For any writer who has felt intimidated by the prospect of bringing a book into the world, Think Like a Publisher offers a one-stop guide to understanding the publishing industry and what it takes to make your book a success!
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About the author

Randy Davila is the president of Hierophant Publishing and Hampton Roads Publishing Company. He has published many New York Times best-selling authors, including Eckhart Tolle, Byron Katie, Neale Donald Walsch, Richard Bach, Jack Canfield, and more. Visit him at www.insighteventsusa.com.  
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Additional Information

Publisher
Hierophant Publishing
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Published on
Sep 1, 2013
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Pages
160
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ISBN
9781938289170
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Language
English
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Genres
Language Arts & Disciplines / Editing & Proofreading
Language Arts & Disciplines / Publishing
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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For more than a decade, writers have turned to William Germano for his insider’s take on navigating the world of scholarly publishing. A professor, author, and thirty-year veteran of the book industry, Germano knows what editors want and what writers need to know to get their work published.

Today there are more ways to publish than ever, and more challenges to traditional publishing. This ever-evolving landscape brings more confusion for authors trying to understand their options. The third edition of Getting It Published offers the clear, practicable guidance on choosing the best path to publication that has made it a trusted resource, now updated to include discussions of current best practices for submitting a proposal, of the advantages and drawbacks of digital publishing, and tips for authors publishing textbooks and in open-access environments.

Germano argues that it’s not enough for authors to write well—they also need to write with an audience in mind. He provides valuable guidance on developing a compelling book proposal, finding the right publisher, evaluating a contract, negotiating the production process, and, finally, emerging as a published author.
“This endlessly useful and expansive guide is every academic’s pocket Wikipedia: a timely, relevant, and ready resource on scholarly publishing, from the traditional monograph to the digital e-book. I regularly share it, teach it, and consult it myself, whenever I have a question on titling a chapter, securing a permission, or negotiating a contract. Professional advice simply does not get any savvier than this pitch-perfect manual on how to think like a publisher.”—Diana Fuss, Princeton University
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