This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets
Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Highlights of the extensively revised 4th edition include:-Uses different SEM software (not just Lisrel) including Amos, EQS, LISREL, Mplus, and R to demonstrate applications.
-Detailed introduction to the statistical methods related to SEM including correlation, regression, and factor analysis to maximize understanding (Chs. 1 – 6).
-The 5 step approach to modeling data (specification, identification, estimation, testing, and modification) is now covered in more detail and prior to the modeling chapters to provide a more coherent view of how to create models and interpret results (ch. 7).
-More discussion of hypothesis testing, power, sampling, effect sizes, and model fit, critical topics for beginning modelers (ch. 7).
- Each model chapter now focuses on one technique to enhance understanding by providing more description, assumptions, and interpretation of results, and an exercise related to analysis and output (Chs. 8 -15).
-The use of SPSS AMOS diagrams to describe the theoretical models.
-The key features of each of the software packages (Ch. 1).
-Guidelines for reporting SEM research (Ch. 16).
-www.routledge.com/9781138811935 which provides access to data sets that can be used with any program, links to other SEM examples, related readings, and journal articles, and more.
Reorganized, the new edition begins with a more detailed introduction to SEM including the various software packages available, followed by chapters on data entry and editing, and correlation which is critical to understanding how missing data, non-normality, measurement, and restriction of range in scores affects SEM analysis. Multiple regression, path, and factor models are then reviewed and exploratory and confirmatory factor analysis is introduced. These chapters demonstrate how observed variables share variance in defining a latent variables and introduce how measurement error can be removed from observed variables. Chapter 7 details the 5 SEM modeling steps including model specification, identification, estimation, testing, and modification along with a discussion of hypothesis testing and the related issues of power, and sample and effect sizes.Chapters 8 to 15 provide comprehensive introductions to different SEM models including Multiple Group, Second-Order CFA, Dynamic Factor, Multiple-Indicator Multiple-Cause, Mixed Variable and Mixture, Multi-Level, Latent Growth, and SEM Interaction Models. Each of the 5 SEM modeling steps is explained for each model along with an application. Chapter exercises provide practice with and enhance understanding of the analysis of each model. The book concludes with a review of SEM guidelines for reporting research.
Designed for introductory graduate courses in structural equation modeling, factor analysis, advanced, multivariate, or applied statistics, quantitative techniques, or statistics II taught in psychology, education, business, and the social and healthcare sciences, this practical book also appeals to researchers in these disciplines. Prerequisites include an introduction to intermediate statistics that covers correlation and regression principles.