Bellows Falls, VT, for instance, a once-depressed former milltown has transformed itself to a vibrant community through an arts integrated development strategy, while Austin, MN, the home of Hormel Foods, has drawn on the town's corporate culture with the opening of a new SPAM Museum. Manchester, VT, taking a retail approach, has become a designer outlet mecca, and Walnut, IA, the state's Antique City. Cape May, NJ, has restored its historic properties and successfully marketed itself as a seaside resort, while Holland, MI, exemplifies the surreal approach, marketing itself as a Dutch town. Considering these and other uniquely marketed communities, this book examines the elements necessary for a successful concept marketing strategy to community economic development.
RHONDA PHILLIPS is Director of the Center for Building Better Communities and an Assistant Professor in the Urban and Regional Planning Department at the University of Florida.
An Introduction to Community Developmentshows how planners can utilize local economic interests and integrate finance and marketing considerations into their strategy. Most importantly, the book is strongly focused on outcomes, encouraging students to ask: what is best practice when it comes to planning for communities, and how do we accurately measure the results of planning practice?
This newly revised and updated edition includes:
increased coverage of sustainability issues,
discussion of localism and its relation to community development,
quality of life, community well-being and public health considerations,
and content on local food systems.
Each chapter provides a range of reading materials for the student, supplemented with text boxes, a chapter outline, keywords, and reference lists, and new skills based exercises at the end of each chapter to help students turn their learning into action, making this the most user-friendly text for community development now available.
An inclusionary, participatory approach is an essential ingredient of community development and this brings both ?elds even closer together. It re?ects an approach aimed at building on strengths in communities, and fostering social capacity and capital. In this book, the dimensions of the role tourism plays in community development are explored. A panoply of perspectives are presented, tackling such questions as, can tourism heal? How can tourism development serve as a catalyst to overcome social injustices and cultural divides?
This book was originally published as a special issue of Community Development.
This handbook provides invaluable contextualized insights on the theory and practice of community development around core themes relevant in society. Each chapter explores and presents an issue, perspectives, project or case in the thematic areas, with regional and country context included. It is a must-read for students and researchers working in community development, planning and human geography and an essential reference for any professional engaged in community development.