As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions.
Discussion of cross-cultural models is updated by including the 'crossvergence' framework developed during the 1990s, as well as the latest new research on organizational culture Coverage of how and to what extent cultural variation affects the implementation of e-technology at the workplace (esp. in multinational subsidiaries) New material on the management of marketing/sales teams across borders and implications of cultural differences for expatriate managers. The addition of several new cases, from the Middle East, Latin America and Africa as well as new cases in in Asia.
The 4th edition retains the special appendix on how to write a successful dissertaion or project which makes this a useful text for both MBA and advanced undergraduate courses.
Dick McCreery was commissioned into the 12th Royal Lancers in 1915 and served on The Western Front, winning the MC and surviving wounds. In 1938 he joined the staff of 1st Division under Alexander before being given command of 2 Armored Brigade. He won the DSO for his leadership during the retreat to Dunkirk Man/June 1940. In North Africa McCreery was sacked by Auchinleck, with whom he had major differences, but, while waiting for a plane home, he was spotted by Alexander who made him his Chief of Staff. He is credited by many (but not Montgomery - the two did not get on) for the solution to the El Alamein victory. He was promoted to command X Corps at Salerno which he commanded during the advance to the Gothic Line. He relieved Leese as Commander 8th Army in September 1944 and it was his brilliant plan that seized the Argenta Gap and drove the Germans back across the River Po into Austria. He became British High Commissioner in Austria, C in C British Army of the Rhine and British Military Representative at the UN, retiring in 1949. Although not a public figure, McCreery was key figure in the development of armored warfare, a brilliant tactician and among the most important British fighting generals of the Second World War. This is an overdue acknowledgment of his contribution to victory.
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