Ultimate Guide to Pay-Per-Click Advertising

Entrepreneur Press
3
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Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.

With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.
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About the author

Richard Stokes is the founder and CEO of AdGooroo, a Kantar Media company and leading provider of Digital Marketing Intelligence. One of the industry’s foremost authorities on search engine marketing, Richard is a regular speaker on search topics and the author of two books on the subject, "The Ultimate
Guide to Pay-Per-Click Advertising" and "Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords". In addition, he is certified expert in both email marketing and conversion optimization. Richard was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University.
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Additional Information

Publisher
Entrepreneur Press
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Published on
Mar 17, 2014
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Pages
240
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ISBN
9781613082720
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Language
English
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Genres
Business & Economics / E-Commerce / Internet Marketing
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Content protection
This content is DRM protected.
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Read aloud
Available on Android devices
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Eligible for Family Library

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