How to Attract and Retain Sponsors and Partners: A practical guide to obtaining long-term corporate revenue for your organisation

· Australian eBook Publisher
2 reviews

About this ebook

How to Attract and Retain Sponsors and Partners is a step-by-step business development process to help you become effective at attracting the right sponsors and partners to your organisation. It brings together Richard Woodward’s experience working with and training leading organisations on both sides of sponsorships and partnerships across multiple industry sectors.

This book is essential reading if you are in a business development role in the arts, culture, sport, charity, health, environment, education, association and events sectors and you’re tasked with securing corporate partners and sponsors and managing those relationships.

Filled with highly practical advice that’s delivered in an easy-to-digest full colour format, this book reveals the templates and language that has been applied to real world business relationships that have resulted in millions of dollars of investment.

With checklists, worksheets and practical exercises at the end of each chapter, it’s specifically designed to enable you to immediately apply the concepts and reap the rewards.

This book will be an invaluable resource to refer to throughout the day, when making sales calls and first contact with prospects, preparing for meetings and crafting the all-important proposal. It can be used again and again to develop and grow fruitful relationships with sponsors and partners that will endure for years to come.

"Once again Richard demonstrates his vast knowledge of sponsorship through a well presented and thought-out book. He has delivered a practical guide for sponsorship seekers that gives clear and actionable tactics that readers can apply to their businesses." Matt Baxter, Sponsorship News


This ebook is optimised for viewing on tablets. Large and complex graphs, tables and images that contain text will not render well on certain desktop computers or devices, depending on the size of the screen, the software being used and the resolution and zoom settings of the screen or device. If a table is not displaying well, try double-tapping it, as some apps will zoom in on tables. You may be able to improve the graphics by changing the window size of the software, changing the text size or looking at it on a different computer or device. The Amazon Kindle edition of the book is best viewed on an Amazon Kindle device.

For best results please view this ebook on a tablet device.
2 reviews
A Google user
April 28, 2018
An ABSOLUTE MUST for Sponsorship seekers. The content is immediately applicable.
1 person found this review helpful
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About the author

Over a 30-year career, Richard Woodward has worked on both sides of sponsorship and as a business development trainer and strategy facilitator. He has held senior marketing, business development and sponsorship roles at leading organisations including the Commonwealth Bank of Australia, KPMG, RAC, Sydney Opera House and Stadium Australia. He has trained leading organisations in multiple industry sectors to attract and retain sponsors and partners. He is a frequent speaker at conferences and events and his first book Business Development That Works was published in 2013.

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